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Search Results for : Marketing Stunt

Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Culture
October 15, 2019 Fortnite goes into total blackout

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

Industry
June 15, 2018 IHOP to IHOb: Did the marketing gimmick pay off?

Last week, international chain IHOP changed its name to IHOb in a marketing gimmick announcing its new range of (b for) burgers – instead of P for pancakes. Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 The build-up to the announcement saw […]

Industry
October 10, 2017 Renault’s giving away free cars: Gimmick or not?

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped online to congratulate Saudi women ­– Nissan being the most prominent among them. Ford, too, was quick to put out the below tweet garnering 15,456 retweets and 34,113 likes till date […]

Industry
February 06, 2015 Uber pleases customers with McLaren test drives

  UAE users of the private tax on demand app, Uber were in for a ride of lifetime as the app that connects riders and drivers collaborated with supercar manufacturer, McLaren Automotive, to offer test drives on demand. In a world’s first to showcase the McLaren 650S, and the way in which Uber technology could […]

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