Communicate

Search Results for : Marketing And Communication

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People
May 03, 2021
Schneider Electric's Alex Malouf : "I Want Us To Share Learnings, Build Abilities And Talk About Issues Of Common Interest To Us All"
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April 14, 2021
MEPRA Learnings: Forget B2B, B2C, B2G. It’s Time to Think H2H
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People
March 25, 2021
Communiquestion: Embracing Change in 2021
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Industry
March 08, 2021
PRCA MENA, Global Women In PR MENA Co-Launch Taa Marbouta To Tackle Female Mentorship Shortage In PR
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People
March 08, 2021
What It Means To Be A Woman In PR In 2021
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People
January 04, 2021
Accelerating Frontline Health Efforts Through the Power of Communications
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People
December 14, 2020
Understand the Branding Philosophy of HMD Global
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People
December 10, 2020
Emirates Airline and Visa’s Mohammed Ismaeel Crowned Winners at Inaugural GCC Awards from The Marketing Society
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December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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November 17, 2020
Viya App Uses Technology To Get Back to Basics
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November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
September 30, 2020 Hospitable Situations
“Everything considered conventional has been redefined,” said Lama Accary Bibi, Managing Director of boutique advertising agency, Means Design when asked about what the new normal looks like for the hospitality industry.
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August 18, 2020 When a Sledgehammer Becomes a Boomerang

Khaled AlShehhi, Executive Director – Marketing and Communications for the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future, on why Fortnite is taking on Apple and why it matters. It seems that people at Apple have a memory problem and have forgotten their classics. They don’t go as far back as […]
Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]
Industry
June 29, 2020 A Multisensory Brand Expression

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the launch of its sonic brand – a “transaction sound” that can be heard when users check out. Beatrice Cornacchia, SVP Marketing and Communications MEA at Mastercard, sat with Communicate to explain […]
People
June 08, 2020 Making the Best Out of a Lockdown

Meet Farah Souhail, Global Marketing Manager at Morgan Philips Group in London. When the world went into lockdown, Souhail got busy and launched her new podcast series called The MENA CMO. Communicate spoke with Souhail to learn more about the podcast and how it came into fruition. Can you give me an overview of the podcast? […]
Industry
September 22, 2019 Group Partnership Wins Back DEWA

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company, they will be mainly be responsible for working on the marketing and communication strategy as well as developing all creative campaigns for the entity. In addition, they said that they have […]
Industry
June 10, 2019 UNHCR: Tell Individual Stories

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]
Industry
May 02, 2019 Mashreq Bank Appoints TBWA \ RAAD As Their Creative Agency

Mashreq’s in-house marketing and communications team has appointed TBWA \RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank. “Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the […]
Industry
April 18, 2019 Artificial Intelligence Influence on Storytelling

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during an interview with Communicate . He spoke to us about how Artificial Intelligence (AI) is moving at a pace that is 10 times faster than digital transformation. “Companies that won’t be […]