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Search Results for : Majid Al Futtaim

man
People
December 10, 2020
Emirates Airline and Visa’s Mohammed Ismaeel Crowned Winners at Inaugural GCC Awards from The Marketing Society
People
November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

People
June 23, 2020 Communicating with Authenticity in High-Pressure Situations

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

man
Choueiri Group Deep Dives
Content
January 09, 2020
Content as a Customer Experience
Industry
December 23, 2019 Tomorrow’s Shopping, Today

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
One Place for Data
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 Building for the Future
Majid Al Futtaim’s Head of Business Analytics Guillaume Thfoin explains how data became a key component of the group’s innovation strategy.
Industry
October 07, 2019 From Deal Loyalty To Real Loyalty

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

Industry
May 16, 2019 Nation Abu Dhabi, Majid al Futtaim and MBC Studios Signs Partnership

By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an agreement to come together in a coalition to create a major production platform for film and television related projects in the region. This partnership, they said, will facilitate the production of […]

Industry
July 30, 2018 What’s going on with this highly opinionated elder-millenial tree?

In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my name is Ghafa, honoured to be the national tree of the #UAE . Over 250 years old…I stopped counting TBH. I give a Ghaf about the world. Do you? حياكم، إسمي […]

Industry
June 19, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
October 04, 2017 Data: The new fuel for growth

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the world’s hottest commodities to create truly unique customer experiences This May, The Economist declared on its cover page that “the world’s most valuable resource is no longer oil, but data”. The strategic relevance of data to the shopping, retail […]

Industry
September 04, 2017 Why Majid Al Futtaim’s latest campaign puts happiness at the core

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create Great Moments Together” Humans are social creatures. Since our early existence, our survival and prosperity have relied on banding together for enjoyment, sustenance and protection. Although our needs have evolved over […]

Industry
August 14, 2017 Grey Group acquires hug digital

WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman) and Tim Baker (CEO) and provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. […]

Industry
May 29, 2017 Can the ultimate shopping experience become a reality?

By Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures Have a think about the last time you made a purchase – maybe you ordered food for delivery online or picked up a new pair of shoes from the mall, or you may even have sourced a hand-made gift made by a local designer on Instagram. Was […]

Industry
July 26, 2016 Win some, win some more

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]

Industry
April 13, 2016 Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]

Industry
March 29, 2016 Diary of an intern

Maryam bin Humaidan recently graduated with a bachelor degree in Graphic Design from College of Arts and Creative Enterprises, Zayed University, (Dubai Campus). Having recently completed an internship at Dubai-headquartered brand experience agency, Action Impact, Humaidan formed part of the design team that worked on the opening event of Qasr Al Muwaiji. Events have always […]

Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Programmatic
Choueiri Group Deep Dives
May 18, 2020 Empowering the MENA Programmatic Ecosystem
Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions for a growing programmatic landscape in the region.
man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
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