Search Results for : Majid Al Futtaim

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an agreement to come together in a coalition to create a major production platform for film and television related projects in the region. This partnership, they said, will facilitate the production of […]

In July 2018, while a lot of Twitter accounts were being banned/removed, a tree was born. On Twitter. Enter Ghafa The Tree. Hello, my name is Ghafa, honoured to be the national tree of the #UAE . Over 250 years old…I stopped counting TBH. I give a Ghaf about the world. Do you? حياكم، إسمي […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Ahmed Galal Ismail, CEO of Majid Al Futtaim Ventures, on how retailers can tap one of the world’s hottest commodities to create truly unique customer experiences This May, The Economist declared on its cover page that “the world’s most valuable resource is no longer oil, but data”. The strategic relevance of data to the shopping, retail […]

Vino El Khatib, chief marketing and brand officer, Majid Al Futtaim – Holding, explains the premise behind the company’s new regional brand campaign “Create Great Moments Together” Humans are social creatures. Since our early existence, our survival and prosperity have relied on banding together for enjoyment, sustenance and protection. Although our needs have evolved over […]

WPP’s Grey Group has acquired a majority stake in independent regional digital marketing agency, hug digital. Hug digital was founded in 2009 by Oussama Jamal (Chairman) and Tim Baker (CEO) and provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. […]

By Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures Have a think about the last time you made a purchase – maybe you ordered food for delivery online or picked up a new pair of shoes from the mall, or you may even have sourced a hand-made gift made by a local designer on Instagram. Was […]

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]