Search Results for : Magna Global

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Represented by Shamel Food Company, Subway has selected Magna Global to build its communication strategy and execute its restaurant promotion campaign, as the company prepares for an expansion plan in the Kingdom. This selection comes just six months after Magna opened its Riyadh office, and reflects the agency’s expertise in communication strategies, digital content management, […]

Set up in the UAE in 2005, Magna Global – owned by IPG globally and by MCN in the region – has since grown across the MENA region with offices in the GCC and Levant. In 2008, it relaunched with a new positioning: The Power of Young. The new philosophy reflecting the blending of “expertise […]

(L: Rami Hmadeh, managing partner of Serviceplan Middle East; R:Azhar Siddiqui, managing partner of Mediaplus Espresso) Serviceplan Middle East’s media arm Mediaplus has acquired local agency Espresso, forming Mediaplus Espresso as the regional group for media within the integrated solutions agency. The new media agency aims to go beyond traditional buying through platform strategy, data […]

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are enough critiques highlighting the challenges of programmatic and its use cases. In this article, I attempt to scour through the playing field by looking at the big-picture trends of mature markets […]

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]