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Search Results for : Machine Learning

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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
Industry
November 12, 2020
SMB Day At The Tik Tok Hive
People
September 28, 2020 Data Drives the World

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Industry
August 19, 2020 The Top 10 Audience Data Insights You Need to Customize and Convert Your Content

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

People
June 14, 2020 No, Your Next CMO Won’t Be a Robot

Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human –  a smile, a pat on […]

Industry
June 12, 2020 What Snap Has in Store Next

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

Industry
May 21, 2020 Welcoming a Cookie-less Future

Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry go back to basics. The deprecation of the third-party cookie is an opportunity for advertising to get back to its essence and focus on its core objective: to build customer trust […]

Programmatic
Choueiri Group Deep Dives
May 18, 2020 Empowering the MENA Programmatic Ecosystem
Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions for a growing programmatic landscape in the region.
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Choueiri Group Deep Dives
Programmatic
April 23, 2020
The Ins and Outs of Programmatic
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Choueiri Group Deep Dives
Programmatic
April 08, 2020
A Tool to Remain Top-of-Mind
Industry
March 02, 2020 Influencer Fraud Is At An All-Time High

A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in the UAE, use artificial means to grow their following and engagement. With the influencer marketing industry poised to become a $15 billion dollar industry by 2022 and an audience of 3.78 […]

Industry
February 17, 2020 Where Snap and Publishers Meet

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Industry
January 22, 2020 Why Transparency is Fundamental for Strengthening Client Relationships

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

Industry
September 25, 2019 Google Experiments With Its Own Contextual Ads, As Privacy Legislation Looms

By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on the […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Industry
May 02, 2018 Can machines help humanity? These apps are the answer

The impending takeover of humans by machines has caused many scholars and employees to stress about the future of the workforce and humanity at large. In all such scenarios, the future doesn’t seem to be good for humans. But now, these apps prove otherwise. Using advanced technology including blockchain and machine learning, these apps are […]

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