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Search Results for : Lotame

Industry
July 05, 2020 The Truth About Programmatic

Communicate‘s latest issue is out. This quarter, we explore the intricacies of programmatic advertising. Deep-diving into this complex world, we look into the various stakeholders and how they interact, the issues that this growing industry faces – from ad fraud to the phasing out of the third-party cookie – and what the future has in […]

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Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Industry
September 19, 2014 Monty Python, data and the Holy Grail of marketing

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]

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