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Search Results for : Local Content

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Industry
February 25, 2021
New Research Shows Popularity And Reach of YouTube in UAE And Saudi Arabia
man
People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
man
People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
Industry
July 27, 2020 How Podcast Network Amaeya Keeps Its Ear to the Ground

UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
May 14, 2020 Bold Approach

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

OTT vs TV
Choueiri Group Deep Dives
November 14, 2019 DEEP DIVES WITH CHOUEIRI GROUPHow Intigral Places Saudi Arabia on the OTT Map
Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia, while supporting the kingdom’s vision for the future.
Industry
October 06, 2019 Evolving The Arab Podcast Culture

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Industry
September 02, 2019 A Chat With TikTok!

Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the younger generations who could use it to upload their content using elements such as music and effects. The app’s technology sheds a light on how the algorithm is designed to bring […]

People
August 08, 2019 Creating The Platforms For Arab Comedians

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

Industry
May 24, 2017 Snap Inc. launches Discover in MENA

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced exclusively for Snapchat from leading local media companies that cover news, entertainment, fashion, and lifestyle. The media companies that will begin publishing daily stories for Discover are Al Arabiya, Al Jazeera, […]

Industry
March 04, 2016 Simplifying happiness

Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed, and others curious. At its Dubai press event, the brand revealed everything that went into its new one-brand strategy and its new campaign, “Taste the Feeling”. The brief For the first […]

Industry
August 30, 2015 The globalization pendulum swings back

President Obama rightfully labeled the 20th century as the “American Century”; America’s vibrant liberal economy created most of today’s technology and brands, as much as its political and military power shaped the global political landscape. US inventions and brands continue to have the most profound impact on human life. By the early 90’s, the world […]

Industry
July 30, 2015 Vuclip partners with Ooredoo Kuwait

Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide premium mobile video on demand service. Using Vuclip’s Dynamic Adaptive Transcoding Technology, Ooredoo Kuwait will offer millions of viewers the opportunity to enjoy unbuffered videos, optimized for network variability, across all mobile devices. This […]

Industry
June 18, 2015 Google Launches ‘My Ramadan Companion’

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help users celebrating Ramadan by giving them relevant information that can enhance their daily lives during Ramadan. As part of the ‘My Ramadan Companion’ experience and for the very first time, Google is releasing […]

Industry
June 11, 2015 All in a day’s work

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in store. Walking into the new work place bright eyed, looking around and seeing people from all over the world. Sitting with your new colleagues and finding out where they are form and how […]

People
June 07, 2015 Fox International Channels’ Sanjay Raina on the past, present and future of Arabic television

Bring it home According to Sanjay Raina, Fox International Channels’ general manager for Middle East, North Africa & Pakistan, one of the program’s top priorities here is to have content that is regionally relevant. One example, according to Raina, that has been widely popular with a local audience is National Geographic Abu Dhabi. Other local […]

Industry
March 31, 2015 Not content with content marketing

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]

Industry
February 19, 2015 LinkedIn launches in Arabic

  LinkedIn, the world’s largest professional network on the Internet with more than 347 million members, announced the launch of its Arabic version yesterday. The announcement was made at an event held today at the company’s new regional headquarters in Dubai, and keynoted by Her Excellency Noura Al Kaabi, Chief Executive Officer of the Media […]

Industry
October 09, 2014 Fox Movies premieres Arab version of So You Think You Can Dance

Titled Yalla No’ros, the Arab version of So You Think You Can Dance made its exclusive TV premiere on Fox Movies on September 28. The show is claimed to be reflective Fox Movies’ new strategic direction, designed to drive further growth in the local programming category. The premiere’s announcement comes following an agreement signed between […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

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