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Search Results for : Leo Burnett Mena

BEEAH's Latest Campaign Raises Awareness on the Impact of Plastic Pollution on Camels
Industry
June 29, 2022
BEEAH's Latest Campaign Raises Awareness on the Impact of Plastic Pollution on Camels
The Adman Strikes Back Culture
May 05, 2020 The Adman Strikes Back
Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]
The story of an online film that became the most viral ad in MENA Culture
June 29, 2016 The story of an online film that became the most viral ad in MENA

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA and Maamoun Yafi, deputy heads of comms and PR, Al Marai Social media and new realities in Saudi’s media landscape The rise of digital media has brought major shifts in the Saudi market. Today, Saudi has become the most digitally engaged society in the […]
Women to watch in the GCC Industry
April 13, 2016 Women to watch in the GCC

Dana Adhami Head of MENA at Maker Studios Inc. Adhami started her career in 2004 with independent agency Catch, where she grew from media manager to digital director – UAE over a period of four years. Since then, she has only grown further, specializing in the field of digital and, as a natural progression, mobile. […]
Ads against humanity? Industry
March 25, 2016 Ads against humanity?
By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA
Raja Trad’s outlook for 2016 People
February 14, 2016 Raja Trad’s outlook for 2016

Raja Trad, CEO, Leo Burnett MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? It would take a fortune-teller to predict what’s going to happen in 2016. The best thing that could happen […]
10 divorces of 2015 Industry
January 26, 2016 10 divorces of 2015

Remember how we said signed documents are a rational way to ensure that relationships stand the test of time and rocky grounds? Yeah, turns out we were wrong. With that in mind, we review those who untied the knot – for better or for worse.   1. Cadillac leaves Leo Burnett for Saatchi & Saatchi […]
Communicate launches its first book for the advertising industry Culture
October 13, 2015 Communicate launches its first book for the advertising industry

Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad Industry: How Ad Agencies Can Reinvent Themselves and Enjoy Exponential Growth is the first piece in a special collection series from Communicate and it’s publisher, Mediaquest. Penned by Leo Burnett MENA’s […]
Playing it by year Industry
March 18, 2015 Playing it by year
As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013, the emirate’s real estate agents saw an opportune moment to, once again, reopen the touchy subject of rent and residential price hikes.
Cadillac moves from Leo Burnett to Saatchi & Saatchi Industry
January 15, 2015 Cadillac moves from Leo Burnett to Saatchi & Saatchi

  On the heels of a global review process, Cadillac has ended its 11-year relationship with Leo Burnett MENA, with Saatchi & Saatchi officially taking over the creative remit as of January 1, 2015. “2014 made for the last year in the contract with Leo Burnett. The RFPs were sent out by end of February […]
Bland together Industry
January 06, 2015 Bland together
In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers”
Time travelers Industry
June 11, 2014 Time travelers

  Under the theme “Innovation at the Intersection of Media, Technology and Design”, STEP – a media, technology and design platform for creatives, influencers and technophiles in the MENA region – conducted the third edition of its annual conference on April 30 at Dubai’s Al Serkal Avenue. The choice of an underground and unfussy venue was not without reason, as STEP organizers had […]
STEP conference announces updates to its program Industry
April 13, 2014 STEP conference announces updates to its program

  STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – which will be holding the third edition of its annual conference on April 30 at the Al Serkal Avenue, has just announced a slew of updates to its program and lineup of speakers. Ali Halabi from Istanbul […]
STEP conference to hold third annual edition Industry
March 30, 2014 STEP conference to hold third annual edition

Under the theme “Innovation at the Intersection of media, technology and design”, STEP – a media, technology, and design platform for creatives, influencers, and technophiles in the MENA region – will hold the third edition of its annual conference on April 30 at the Al Serkal Avenue. In line with the main theme, the conference will […]
Brands Don’t Go to Heaven… People
May 13, 2020 Brands Don’t Go to Heaven…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are going through the Covid-19 pandemic, we see brands tempted to play a more impactful role. Yet, at times, audiences are suspicious about the intentions behind these actions. For instance, when an […]