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Search Results for : Lebanon

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Industry
February 21, 2021
Get Your Ultimate Entertainment Experience
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People
February 19, 2021
Edmond Moutran Has Passed Away
man
People
February 18, 2021
AR As the Next Step for Outdoor
man
People
January 31, 2021
Omnicom Media Group MENA Appoints Luca Allam as Chief Executive Officer of PHD MENA
man
Industry
December 08, 2020
#ThisHappened on Twitter in 2020
man
People
November 30, 2020
OMG MENA Appoints Maroun Hassoun as Regional General Manager of OMD MENA
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
People
October 27, 2020 Why Investing in Programmatic Advertising is a Safe Bet

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

man
Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
CG Updates
Choueiri Group Deep Dives
September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.
Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

CG Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
Culture
July 07, 2020 Back to the Roots

New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year, news from Lebanon have not been good, if not outright bad. The country’s economic, social and security turmoil is getting worse by the day, amidst concerns of violence and even civil […]

People
June 28, 2020 Ipsos Expands Footprint in MENA

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Industry
June 25, 2020 Creativity In Commerce

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
June 03, 2020 Pandemic Perspectives: Tarek Miknas

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

Industry
April 23, 2020 IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

Culture
February 06, 2020 Talkin’ Bout a Revolution

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Industry
September 16, 2019 CINE-JAM Reconnecting You To Your G.I.A

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set new definitions or rules as I do not believe in either. I am guided by pure intuitive impulse.  I believe that the road to move people is to provoke […]

People
May 26, 2019 Social Entrepreneurship: A Stride Towards Social Development

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” – Bill Drayton, founder of international social enterprise promoter Ashoka. No one could have said it better than the father of social entrepreneurship himself. Drayton initiated […]

Industry
May 10, 2019 What Does Kerning Cultures $460K Seed Mean?

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this capital. The seed round was led by 500 Startups, a global Venture Capital firm that has invested in companies. Podcast industry has been rising in the region and global wide. The […]

Industry
April 07, 2015 Screened off

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust to the new realities. Global numbers show that today’s consumers spend seven hours a day watching a […]

Industry
March 29, 2015 Cloudfish, a new addition to DNY Group

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY group. Founded by Michael Chaftari, with the idea to help communication agencies monitor and analyze social media activities for their clients and campaigns, Cloudfish helps its clients make use of their […]

Industry
March 17, 2015 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Twitter fights “revenge porn” with new policy The social network is now prohibiting the posting of explicit photos or videos without the subject’s consent, in a list of new rules published in the private information […]

Industry
March 03, 2015 AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]

Industry
January 20, 2015 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Meet Instagram’s five new filters Hey selfie-obsessed Instagramers, you’ve been stuck on X-PRO II for a while haven’t you? You probably haven’t heard this before but you will soon get acquainted with the newest filters […]

Industry
December 19, 2014 Bank Audi launches new interactive digital banking experience

Bank Audi opened its latest Novo branch in Beirut Central District on December 16 to cater to the various banking needs of customers in an ultra-modern space. The new branch gives clients an easy and interactive access to banking services from 10:00am to 10:00pm, 365 days a year. In addition to Smart ATMs, which allow […]

Culture
November 19, 2014 Struggling bidders

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; […]

Industry
November 17, 2014 Zomato launches in Lebanon

The online and mobile restaurant search and discovery service Zomato expands further into the Middle East with the launch of its Lebanon section. Founded in 2008 in New Delhi, India, the company is present today in more than 100 cities across Lebanon, the UAE, Turkey, Canada, the UK, New Zealand, Poland, the Czech Republic, Slovakia, […]

Industry
November 10, 2014 NGO Sakker El Dekkene wins Wajih Ajouz Award

Anti-corruption Lebanese NGO Sakker El Dekkene wins the first Wajih Ajouz Award (WAA) on October 17, during the ceremony at the French Institute in Beirut. Launched by the Samir Kassir Eyes (SKeyes) foundation, the award focuses on promoting human rights, freedom of expression and civic participation by honoring the best online activism campaigns. Sakker El […]

Industry
October 30, 2014 Khalil Salem participates in TBWA Tiger Academy

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they […]

Industry
October 29, 2014 French touch

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include […]

Industry
October 28, 2014 Caught in a crossfire

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the friends – go back to their daily routines after having said goodbye, once again, to numerous expats that came visiting for the summer; the Lebanese are still leaving the […]

Industry
October 16, 2014 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. New iPads and iMacs? Hey fanboy, are you not over the iPhone 6 yet? Because Apple has already got some new gear for you… However, this month’s announcements won’t be as exciting as the last […]

Industry
September 30, 2014 Wheels of change

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s […]

Industry
September 29, 2014 TAGbrands grabs win at REBRAND 100 Global Awards

Lebanese branding and design agency TAGbrands wins the Distinction Award at the 2014 REBRAND 100 Global Awards Showcase for the rebranding of paint retailing franchise Colortek. The global accolade is recognition for excellence in rebranding and is given to 100 companies around the world each year. “It is an honor to be recognized at the […]

Industry
September 24, 2014 Consume your senses

Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from Oxford University reveals that changes in the environment in which whisky is tasted might boost the spirit’s characteristics by up to 20 percent. In a specially designed bar comprising three rooms, […]

Industry
September 23, 2014 Hush-tagging

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy [email protected], Emma Linaker, visited Beirut back in March 2014 as part of her regional roadshow tour, she came back home excited about the possibilities of the market. “The social media scene [in Lebanon] […]

Industry
September 09, 2014 Uber app launched in Beirut

Uber launched its ridesharing service in Beirut on September 1, making it the sixth Middle Eastern city to embrace the smartphone application. Uber allows users to connect to licensed private drivers in the neighborhood at the touch of a button, using the smartphone’s GPS to detect both parties’ locations. This means that Beirut residents can […]

Industry
August 14, 2014 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Apple and Samsung drop lawsuits outside of the US Since their divorce (ie: stopped working hand-in-hand), Samsung and Apple have been waging a relentless legal war against each other. But, it seems like the two […]

Culture
July 22, 2014 YOLO generation

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian Louis C.K. on today’s youth, as expressed during one of his acts. To illustrate his point, […]

Industry
June 30, 2014 Rising trend

We have all seen movies in which military pilots wear sophisticated helmets that use “target acquisition and tracking” devices; military hardware does not rely on augmented reality (AR) as we know it, but the concept’s evolution into civilian usage is evident. With smartphones becoming smarter and a growing number of companies focusing on head-mounted displays […]

Industry
June 27, 2014 Right Match

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA Champions League, the next and biggest sports – and ad – event of the year, is the 2014 FIFA World Cup. “Leading Lebanese and global brands know that, every […]

Industry
June 25, 2014 Desperate times, alternative measures

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The New York Times’ list of must-see places in 2009, while Beirut was named one of the liveliest cities in the world by Lonely Planet that same year. It was the summer […]

Industry
June 23, 2014 Top 10 online trending bytes

Online journal trendingbytes.com shares the latest digital, web and user insights, along with social media news, with Communicate Levant. Apple helps you to confuse location trackers The NSA, Facebook, advertisers, market analysts and many more are after your MAC address. Why? Because it is a signal that your phone sends out continuously, provided your Wi-Fi […]

Industry
June 17, 2014 Al-Mawarid Bank invests in Presella under Circular 331

  In line with its plan to support the economy, Al-Mawarid Bank announces the first pilot project in Lebanon under Circular 331 put forth by Lebanon’s central bank, which aims to encourage banks to invest in start-ups in the knowledge economy sector. This initiative is part of the bank’s CSR program, entitled “YOUTHinc.”, that supports […]

Industry
June 04, 2014 Lebanon Chapter celebrates IAA’s diamond jubilee

On the occasion of the 75th anniversary of the International Advertising Association (IAA), the IAA Lebanon Chapter celebrated the diamond jubilee with a black-tie gala dinner, which was held in tribute to Antoine Choueiri, founder of the Choueiri Group, on May 23. More than 250 advertising professionals from Lebanon and the wider region gathered at […]

Industry
June 03, 2014 Lebanese high school student launches successful iPhone app

A young Lebanese high school student Sam Ghobril’s new iPhone application – Mingle – hits the first place in Apple’s App Store in Lebanon, just few hours after its launch on April 30. The app allows users to connect with their contacts faster and easier. It starts by displaying a list of iPhone contacts with […]

Industry
June 02, 2014 Tuning in

Radio is the best-equipped media to face the changes induced by the digital revolution. Radio was the first mass communication tool created by man and it’s also the media least affected by technological changes. First developed in 1893 and having reached its heydays in the 1920s, radio could have been heavily affected by the invention […]

People
May 26, 2014 Lebanon’s president grants Edmond Moutran the National Order of the Cedar medal

President of Lebanon, General Michel Sleiman, represented by state minister for administrative development, Nabil De Freige, has presented Edmond Moutran, chairman and CEO of Memac Ogilvy MENA, with the National Order of the Cedar medal with the Rank of Knight in recognition of his contributions to advancing the reputation of Lebanon in the world, reducing the Lebanese youth […]

Industry
April 08, 2014 Spinneys launches first online retail store in Lebanon

In the last quarter of 2013, Lebanese retail store Spinneys launched its online shopping service, spinneysdelivery.com, “in an ambitious attempt of moving retail in Lebanon to a totally digital platform”, according to Ralph Kaahi, the company’s head of marketing. The online supermarket operates out of one delivery hub that is located at Spinneys’ Hazmieh branch. […]

Industry
April 08, 2014 Cre8mania offices new wall design “Imagination makes us infinite”
People
April 07, 2014 IPN’s Ramzi Ayash passes away

PR firm Impact Porter Novelli’s consultant Ramzi Ayash was killed in a tragic motorcycle accident on Sunday, April 6, 2014. Communicate sends its sincere condolences to his colleagues, friends and family.

Industry
February 24, 2014 Topless brands

Lebanese Olympic skier Jackie Chamoun inspires brands to strip Since February 10, images of Lebanese skier, Jackie Chamoun, showing some skin have been making the rounds across social media in Lebanon and abroad. The images are part of a calendar photographed three years ago, featuring a number of professional skiers form around the world, that […]

Culture
December 09, 2013 TBWA\RAAD to celebrate Christmas with underprivileged children

As part of its CSR activities, agency TBWA\RAAD Lebanon has turned its end-of-year party into an occasion through which employees can bring joy to others during the festive month.“We Found Mary, Help Her Find Christmas” is an event that it organizes to spread the Christmas spirit among those who are deprived of its joy. While […]

Industry
December 09, 2013 Mindshare Beirut wins Waterfront City business

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and […]

Industry
November 28, 2013 Banking on the future of marketing

  Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today are electronic, in some countries Internet banking is starting to provide more revenue than branches. Even conversations on social networks took the lead as the primary criteria for whether customers trust […]

Industry
November 28, 2013 McDonald’s Lebanon shines at the Marketing Awards Show in Dubai

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai in November. In April 2013, McDonald’s Lebanon introduced three limited-edition burgers from three different parts of the world under the “Tastes of the World” campaign. Marketing co-ordinator at McDonald’s Lebanon, Alissar […]

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