Search Results for : Lebanon

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

New Lebanese online marketplace Mawsam aims to connect local producers to a larger audience. More often than not, and especially for the past year, news from Lebanon have not been good, if not outright bad. The country’s economic, social and security turmoil is getting worse by the day, amidst concerns of violence and even civil […]

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set new definitions or rules as I do not believe in either. I am guided by pure intuitive impulse.  I believe that the road to move people is to provoke […]

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” – Bill Drayton, founder of international social enterprise promoter Ashoka. No one could have said it better than the father of social entrepreneurship himself. Drayton initiated […]

Kerning Cultures announced recently that they have  raised $460K. This news makes them  the first venture-backed podcast network in the Middle East with this capital. The seed round was led by 500 Startups, a global Venture Capital firm that has invested in companies. Podcast industry has been rising in the region and global wide. The […]

Lebanese media planners crawl towards the multiscreen world of brand building Since the revolutionary invention of the Internet, media channels have been changing year after year, urging agencies to optimize their clients’ media plans in order to adjust to the new realities. Global numbers show that today’s consumers spend seven hours a day watching a […]

In late 2014, business intelligence company Cloudfish was born out of the merger between digital agency Fetch and the data analysis division of DNY group. Founded by Michael Chaftari, with the idea to help communication agencies monitor and analyze social media activities for their clients and campaigns, Cloudfish helps its clients make use of their […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Twitter fights “revenge porn” with new policy The social network is now prohibiting the posting of explicit photos or videos without the subject’s consent, in a list of new rules published in the private information […]

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Meet Instagram’s five new filters Hey selfie-obsessed Instagramers, you’ve been stuck on X-PRO II for a while haven’t you? You probably haven’t heard this before but you will soon get acquainted with the newest filters […]

Bank Audi opened its latest Novo branch in Beirut Central District on December 16 to cater to the various banking needs of customers in an ultra-modern space. The new branch gives clients an easy and interactive access to banking services from 10:00am to 10:00pm, 365 days a year. In addition to Smart ATMs, which allow […]

To win over new business today, production houses have no choice but to lower their quality. Any company lives or dies on its ability to bring in new business. Even though it’s important to have loyal, long-serving clients, getting a good pipeline of new deals is the only way to grow and, eventually, stay alive; […]

The online and mobile restaurant search and discovery service Zomato expands further into the Middle East with the launch of its Lebanon section. Founded in 2008 in New Delhi, India, the company is present today in more than 100 cities across Lebanon, the UAE, Turkey, Canada, the UK, New Zealand, Poland, the Czech Republic, Slovakia, […]

Anti-corruption Lebanese NGO Sakker El Dekkene wins the first Wajih Ajouz Award (WAA) on October 17, during the ceremony at the French Institute in Beirut. Launched by the Samir Kassir Eyes (SKeyes) foundation, the award focuses on promoting human rights, freedom of expression and civic participation by honoring the best online activism campaigns. Sakker El […]

TBWA\RAAD nominated one of its Lebanese brand leaders, Khalil Salem, to participate in the 2014-2015 class of TBWA Tiger Academy. Its first session was held in Tokyo recently. TBWA Tiger Academy was created to bring the agency’s future leaders together to learn, collaborate, network and build the bonds and skills they will need as they […]

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include […]

Demanding employees and a market at standstill are draining employers dry October is the month when Lebanese – the young, the old, the families and the friends – go back to their daily routines after having said goodbye, once again, to numerous expats that came visiting for the summer; the Lebanese are still leaving the […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. New iPads and iMacs? Hey fanboy, are you not over the iPhone 6 yet? Because Apple has already got some new gear for you… However, this month’s announcements won’t be as exciting as the last […]

In a stagnant market, agencies are pushing automotive brands to break their communication norms. This is no scoop: Lebanon’s political instability is affecting every aspect of the country’s economy, including the automotive industry, which “has been pretty stagnant for the past three years,” says Serge Trad, sales and marketing co-ordinator at Saad & Trad, Lebanon’s […]

Lebanese branding and design agency TAGbrands wins the Distinction Award at the 2014 REBRAND 100 Global Awards Showcase for the rebranding of paint retailing franchise Colortek. The global accolade is recognition for excellence in rebranding and is given to 100 companies around the world each year. “It is an honor to be recognized at the […]

Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from Oxford University reveals that changes in the environment in which whisky is tasted might boost the spirit’s characteristics by up to 20 percent. In a specially designed bar comprising three rooms, […]

Using can become abusing in the world of hashtags – today’s trendiest self-expression too After regional director at Memac Ogilvy’s digi­tal consultancy [email protected], Emma Linaker, visited Beirut back in March 2014 as part of her regional roadshow tour, she came back home excited about the possibilities of the market. “The social media scene [in Lebanon] […]

Uber launched its ridesharing service in Beirut on September 1, making it the sixth Middle Eastern city to embrace the smartphone application. Uber allows users to connect to licensed private drivers in the neighborhood at the touch of a button, using the smartphone’s GPS to detect both parties’ locations. This means that Beirut residents can […]

Online journal trendingbytes.com shares the latest digital, web and user insights, as well as social media news, with Communicate Levant. Apple and Samsung drop lawsuits outside of the US Since their divorce (ie: stopped working hand-in-hand), Samsung and Apple have been waging a relentless legal war against each other. But, it seems like the two […]

Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots; everything is amazing and nobody is happy.” That’s a pretty harsh judgment by Mexican-American comedian Louis C.K. on today’s youth, as expressed during one of his acts. To illustrate his point, […]

We have all seen movies in which military pilots wear sophisticated helmets that use “target acquisition and tracking” devices; military hardware does not rely on augmented reality (AR) as we know it, but the concept’s evolution into civilian usage is evident. With smartphones becoming smarter and a growing number of companies focusing on head-mounted displays […]

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the recent UEFA Champions League, the next and biggest sports – and ad – event of the year, is the 2014 FIFA World Cup. “Leading Lebanese and global brands know that, every […]

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The New York Times’ list of must-see places in 2009, while Beirut was named one of the liveliest cities in the world by Lonely Planet that same year. It was the summer […]

Online journal trendingbytes.com shares the latest digital, web and user insights, along with social media news, with Communicate Levant. Apple helps you to confuse location trackers The NSA, Facebook, advertisers, market analysts and many more are after your MAC address. Why? Because it is a signal that your phone sends out continuously, provided your Wi-Fi […]

  In line with its plan to support the economy, Al-Mawarid Bank announces the first pilot project in Lebanon under Circular 331 put forth by Lebanon’s central bank, which aims to encourage banks to invest in start-ups in the knowledge economy sector. This initiative is part of the bank’s CSR program, entitled “YOUTHinc.”, that supports […]

On the occasion of the 75th anniversary of the International Advertising Association (IAA), the IAA Lebanon Chapter celebrated the diamond jubilee with a black-tie gala dinner, which was held in tribute to Antoine Choueiri, founder of the Choueiri Group, on May 23. More than 250 advertising professionals from Lebanon and the wider region gathered at […]

A young Lebanese high school student Sam Ghobril’s new iPhone application – Mingle – hits the first place in Apple’s App Store in Lebanon, just few hours after its launch on April 30. The app allows users to connect with their contacts faster and easier. It starts by displaying a list of iPhone contacts with […]

Radio is the best-equipped media to face the changes induced by the digital revolution. Radio was the first mass communication tool created by man and it’s also the media least affected by technological changes. First developed in 1893 and having reached its heydays in the 1920s, radio could have been heavily affected by the invention […]

President of Lebanon, General Michel Sleiman, represented by state minister for administrative development, Nabil De Freige, has presented Edmond Moutran, chairman and CEO of Memac Ogilvy MENA, with the National Order of the Cedar medal with the Rank of Knight in recognition of his contributions to advancing the reputation of Lebanon in the world, reducing the Lebanese youth […]

In the last quarter of 2013, Lebanese retail store Spinneys launched its online shopping service, spinneysdelivery.com, “in an ambitious attempt of moving retail in Lebanon to a totally digital platform”, according to Ralph Kaahi, the company’s head of marketing. The online supermarket operates out of one delivery hub that is located at Spinneys’ Hazmieh branch. […]

PR firm Impact Porter Novelli’s consultant Ramzi Ayash was killed in a tragic motorcycle accident on Sunday, April 6, 2014. Communicate sends its sincere condolences to his colleagues, friends and family.

Lebanese Olympic skier Jackie Chamoun inspires brands to strip Since February 10, images of Lebanese skier, Jackie Chamoun, showing some skin have been making the rounds across social media in Lebanon and abroad. The images are part of a calendar photographed three years ago, featuring a number of professional skiers form around the world, that […]

As part of its CSR activities, agency TBWA\RAAD Lebanon has turned its end-of-year party into an occasion through which employees can bring joy to others during the festive month.“We Found Mary, Help Her Find Christmas” is an event that it organizes to spread the Christmas spirit among those who are deprived of its joy. While […]

A new addition to the portfolio of Mindshare Global Media Network’s Beirut office is the Waterfront City account, which it acquired following a pitch made by seven top agencies, which included OMD, MEC, and Vertical. Starting December 2013, Mindshare Beirut will oversee Waterfront City’s media operations, which includes managing its communication channels’ strategies, implementation and […]

  Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today are electronic, in some countries Internet banking is starting to provide more revenue than branches. Even conversations on social networks took the lead as the primary criteria for whether customers trust […]

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai in November. In April 2013, McDonald’s Lebanon introduced three limited-edition burgers from three different parts of the world under the “Tastes of the World” campaign. Marketing co-ordinator at McDonald’s Lebanon, Alissar […]