Search Results for : Ipsos

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit the region. What is Adex? Adex (Advertising expenditures), is a service that measures the advertising expenditures on different media, in different markets. […]

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows a broad industry consultation and a tender process, undertaken to ensure that media owners, advertisers, and agencies can continue to rely on UKOM endorsed data for audience reporting, and be confident […]

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region, a new Ipsos survey revealed.   The Ipsos Affluent Survey Middle East, which launched in Europe in 1995 has expanded to cover other regions including Africa, Asia Pacific, Latin America and […]

Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from site-centric and software panel measurement. This study enables websites to […]

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for the Holy Month – with, presumably, a budget to match – but also the most watched video on YouTube outside of and in the MENA region, having clocked up close to […]