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Search Results for : Ipsos

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Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Industry
October 13, 2020 The Evolving Attitudes Towards Travel In Saudi Arabia

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

People
August 02, 2020 Elie Aoun Will Lead Adex

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit the region. What is Adex? Adex (Advertising expenditures), is a service that measures the advertising expenditures on different media, in different markets. […]

Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
Culture
June 30, 2020 Manners of Speaking

Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.  

People
June 28, 2020 Ipsos Expands Footprint in MENA

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]

Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
April 29, 2020 Understanding The Changes In Shopper Behavior

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

Industry
April 23, 2020 IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

Industry
January 08, 2020 UKOM Appoints Ipsos As New Supplier from Jan 2021

Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows a broad industry consultation and a tender process, undertaken to ensure that media owners, advertisers, and agencies can continue to rely on UKOM endorsed data for audience reporting, and be confident […]

Industry
October 22, 2019 How Did We Get Here?

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

Industry
September 19, 2019 SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Industry
May 06, 2019 How Engaged Are Listeners With Their Radio Channels

By Rizk Haddad. On January 31, 2019, at 6am, all Shock Middle East radio brands introduced a clutter-free experience to our listeners and clients with ‘only two ads in a row’. We wanted to understand the consumer behavior around radio consumption and engagement better, and commissioned an independent research survey with IPSOS. This highlighted key insights […]

Industry
June 26, 2018 Economy or equality: the driving force behind Saudi women taking the wheel

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban officially lifted on June 24, 2018 when women took to the streets albeit behind the wheel. This lifting of the ban means that Saudi Arabia will have 3 million female drivers […]

Industry
June 01, 2018 INFOGRAPHIC: Over 80% want to try NEW brands on this platform

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer watching ads on YouTube to TV In MENA, users spend an extra 6 million hours on Facebook throughout the month Clearly, Ramadan is a peak period for advertisers with users spending […]

Industry
May 28, 2018 EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

Industry
April 30, 2018 How can publishers put an end to fake news?

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

Industry
July 13, 2016 Survey: CNN named Middle East’s top international new channel

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region, a new Ipsos survey revealed.   The Ipsos Affluent Survey Middle East, which launched in Europe in 1995 has expanded to cover other regions including Africa, Asia Pacific, Latin America and […]

Industry
February 28, 2016 Ipsos awarded with Mediaquest’s online and digital business

Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from site-centric and software panel measurement. This study enables websites to […]

Industry
July 17, 2014 Conflict of interests

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for the Holy Month – with, presumably, a budget to match – but also the most watched video on YouTube outside of and in the MENA region, having clocked up close to […]

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