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Search Results for : Ipsos

WARC: Navigating Inflation and the Threat of Recession
Industry
September 29, 2022
WARC: Navigating Inflation and the Threat of Recession
ABG Announces New Lead for UAE Cross-Media Measurement Committee
Industry
July 25, 2022
ABG Announces New Lead for UAE Cross-Media Measurement Committee
How Can Your Business Drive Discovery & Growth Across Borders?
Industry
June 17, 2022
How Can Your Business Drive Discovery & Growth Across Borders?
Top 30 Leaders 2021: #27 Edouard Monin
People
May 26, 2022
Top 30 Leaders 2021: #27 Edouard Monin
ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project
Industry
May 25, 2022
ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project
TikTok’s ‘Uninterrupted’ Ramadan Guide for Marketers & Brands
Industry
March 22, 2022
TikTok’s ‘Uninterrupted’ Ramadan Guide for Marketers & Brands
3 YouTube Content Trends to Supercharge Your Ramadan Ads
Industry
March 04, 2022
3 YouTube Content Trends to Supercharge Your Ramadan Ads
How Inter-Connected Communities Empower Marketers in Ramadan
Industry
February 11, 2022
How Inter-Connected Communities Empower Marketers in Ramadan
Is Saturday the New Friday for UAE Residents?
Culture
January 31, 2022
Is Saturday the New Friday for UAE Residents?
How Conversations Can Fuel Business Growth
Meta for Business
Movers & Shakers
December 16, 2021
How Conversations Can Fuel Business Growth
Ipsos Remains the Most Innovative Market Research Company for the Third Year
Industry
September 14, 2021
Ipsos Remains the Most Innovative Market Research Company for the Third Year
The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
Industry
September 05, 2021
The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
The Entrepreneur’s Edge – How Consumers in Saudi Arabia Support Entrepreneurism
Meta for Business
Movers & Shakers
July 22, 2021
The Entrepreneur’s Edge – How Consumers in Saudi Arabia Support Entrepreneurism
The Digital Gathering – Why and Where Consumers in Saudi Arabia Meet Online
Meta for Business
Movers & Shakers
July 15, 2021
The Digital Gathering – Why and Where Consumers in Saudi Arabia Meet Online
The Participation Paradigm – What Consumers in Saudi Arabia Expect From Brands
Meta for Business
Movers & Shakers
July 08, 2021
The Participation Paradigm – What Consumers in Saudi Arabia Expect From Brands
The Convenience Gap – What Consumers in Saudi Arabia Want to Do With Their Time
Meta for Business
Movers & Shakers
July 01, 2021
The Convenience Gap – What Consumers in Saudi Arabia Want to Do With Their Time
MBC GROUP Announces Top Performance Results for Its Ramadan 2021 Season
Industry
June 09, 2021
MBC GROUP Announces Top Performance Results for Its Ramadan 2021 Season
What Is The Sentiment Around Online Shopping In The GCC?
Industry
June 01, 2021
What Is The Sentiment Around Online Shopping In The GCC?
Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
Industry
April 20, 2021
Ipsos Study Reveals The Power of Advertiser Brand Value On TikTok
MBC Media Solutions Launched MBC Group’s Ramadan Roadshow 2021
MMS Spotlight
MMS Spotlight
April 12, 2021
MBC Media Solutions Launched MBC Group’s Ramadan Roadshow 2021
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn't Believe They Are
Industry
March 23, 2021
Are Advertisers Prepared For the Cookie Apocalypse? IAB Doesn't Believe They Are
Insights From Flair Saudi Arabia 2021
Industry
March 10, 2021
Insights From Flair Saudi Arabia 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
The Evolving Attitudes Towards Travel In Saudi Arabia Industry
October 13, 2020 The Evolving Attitudes Towards Travel In Saudi Arabia

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]
Elie Aoun Will Lead Adex People
August 02, 2020 Elie Aoun Will Lead Adex

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to learn more about the service and how it’ll benefit the region. What is Adex? Adex (Advertising expenditures), is a service that measures the advertising expenditures on different media, in different markets. […]
Music Streaming in MENA – Why It Matters to Be Local Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
Ipsos Expands Footprint in MENA People
June 28, 2020 Ipsos Expands Footprint in MENA

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq. Iraq is the latest addition to Ipsos Interactive Services’ (IIS) MENA panel which already covers Saudi Arabia, United Arab Emirates, Qatar, Egypt, Lebanon, Jordan, Morocco, and Kuwait. Communicate spoke with Joseph […]
IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA Industry
April 23, 2020 IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA
Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020.
UKOM Appoints Ipsos As New Supplier from Jan 2021 Industry
January 08, 2020 UKOM Appoints Ipsos As New Supplier from Jan 2021

Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows a broad industry consultation and a tender process, undertaken to ensure that media owners, advertisers, and agencies can continue to rely on UKOM endorsed data for audience reporting, and be confident […]
Survey: CNN named Middle East’s top international new channel Industry
July 13, 2016 Survey: CNN named Middle East’s top international new channel

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region, a new Ipsos survey revealed.   The Ipsos Affluent Survey Middle East, which launched in Europe in 1995 has expanded to cover other regions including Africa, Asia Pacific, Latin America and […]
Ipsos awarded with Mediaquest’s online and digital business Industry
February 28, 2016 Ipsos awarded with Mediaquest’s online and digital business

Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos, who will also perform market research analysis covering numerous areas including online audience measurement, a hybrid approach that integrates data from site-centric and software panel measurement. This study enables websites to […]
Conflict of interests Industry
July 17, 2014 Conflict of interests

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for the Holy Month – with, presumably, a budget to match – but also the most watched video on YouTube outside of and in the MENA region, having clocked up close to […]