Search Results for : Interruptions

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

As many professionals are required to work from their homes, finding a way to be productive in this new environment is crucial. The misconception many have is that, since they’re at home, they have more time on their hands- hence they can get more work done. This is hardly the case. There are so many […]

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether it’s flyers, radio jingles, TV commercials or digital communications, brands have been using advertising and communications to motivate audiences to ‘turn toward’ them. In 1892, when Almy Le Grand Peiroe  submitted […]