Search Results for : Innovation

Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

Award-winning integrated creative network Ogilvy has released a new study titled “The Wellness Gap.” The study quantifies the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in seven key sectors: food, snacks, skincare, airlines, hotels, cars, and banking. The study surveyed 7,000 consumers from 14 countries across four continents […]

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, on how digital innovations are driving auto dealership forward. The state of global affairs is changing, probably at a faster speed than what a speedometer could track. The future is uncertain, and many businesses are worried about where the road ahead leads. To […]

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

Last June, Snap launched Dynamic Ads, a new e-commerce offering designed to help brands grow their online business by simplifying the consumer purchase journey and driving measurable ROI – especially at a time when the Covid-19 lockdowns got many businesses to quickly expand their e-commerce efforts in response to consumer demand. Shayan Rahimi, Head of e-Commerce – MENA […]

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

With only 14 days left until the end of the decade, Communicate decides to go back in time and look at all the marvelous innovations in tech that transformed the way we connect, commute and communicate. Sorry, couldn’t help it. Instagram What started in 2010 as a simple application for sharing photographs of your favorite moments […]

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with innovation and VIP client management, 13 years of which were spent with Cleartag. With a solid programming background and lots of passion to innovate and create, Wissam has helped solve a […]

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds for us vivacious marketers, so we can prepare our clients, FOMO psychs and, oh yes, our clients. From an ‘innovation-evangelical […]

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the agency because it is more of a philosophy than a discipline – although it is being developed as one at the agency. “It is a DNA that needs to be bred […]

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content in the MENA region. Currently, Empowered by Wearables is available online, while Proximity Matters and When Technology Pilots Content will be available in October and November respectively. The playbooks are the result […]

This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased its initiatives to ensure that Dubai moves forward as a smart city. The week-long event took place from October 18 to 25 at Dubai World Trade Centre. In an attempt to demonstrate the immediacy of du’s smart city undertakings […]

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966. Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think […]

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like […]

Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an industry and have become an effective communications medium to share, transmit and communicate messages to an audience. During the late 1st century BC, ‘gladiator combat’, which is a form of martial […]

  PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product and flavor innovation testing for PepsiCo’s businesses across the region. “The new facility is equipped with an advanced culinary center and test laboratories focused on developing and tailoring […]