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Search Results for : Innovation

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People
March 02, 2021
Science + Emotion = Engagement
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Choueiri Group Deep Dives
CG Updates
March 01, 2021
DMS’ Media Partner Dailymotion Launches Powerful Video Solution At No Extra Cost For Publishers and Broadcasters
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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
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Industry
February 21, 2021
Youtube Shorts Will Be Launching Next Month
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People
February 18, 2021
AR As the Next Step for Outdoor
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Industry
February 18, 2021
Pay Attention to These Trends In 2021
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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
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Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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Choueiri Group Deep Dives
CG Updates
February 04, 2021
Choueiri Group’s C-Media Appointed as Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama Channels
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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
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Industry
February 04, 2021
The State of In-Housing
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People
February 01, 2021
The Story Behind Canon's Trailblazer Series
man
Culture
January 28, 2021
Google Arts & Culture Helps Preserve Maslawi Cultural Landmarks Using Technology
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Industry
January 27, 2021
The Secrets To Great Customer Care On Twitter In a 24/7 World
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People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
Industry
December 17, 2019 Communicate Picks #1 – Seven Tech Moments Of the Decade

With only 14 days left until the end of the decade, Communicate decides to go back in time and look at all the marvelous innovations in tech that transformed the way we connect, commute and communicate. Sorry, couldn’t help it. Instagram What started in 2010 as a simple application for sharing photographs of your favorite moments […]

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OMD Corner
OMD Corner
November 28, 2019
Bassam Rizk on How 5G Will Change Everything
Industry
July 24, 2019 Feasting On The Five Layers Of Innovation

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Industry
March 27, 2018 7 questions with Mirum’s Wissam Malaeb

Wissam Malaeb is the chief operating officer at Mirum, responsible for day to day operations. Wissam has 15 years of digital experience, particularly with innovation and VIP client management, 13 years of which were spent with Cleartag. With a solid programming background and lots of passion to innovate and create, Wissam has helped solve a […]

Industry
January 03, 2018 What does innovation really mean?

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Industry
February 19, 2017 UM MENA’s Rasha Rteil’s predictions for 2017

Any partly sane mind in the tech industry knows that making predictions about the future of technology, even a year out, is an exercise in vanity. Still, it pays to forecast what the future holds for us vivacious marketers, so we can prepare our clients, FOMO psychs and, oh yes, our clients. From an ‘innovation-evangelical […]

People
November 11, 2016 UM MENA’s Rasha Rteil discusses the need for innovation in the agency’s new playbooks

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the agency because it is more of a philosophy than a discipline – although it is being developed as one at the agency. “It is a DNA that needs to be bred […]

Industry
September 29, 2016 UM MENA to launch three new playbooks

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content in the MENA region. Currently, Empowered by Wearables is available online, while Proximity Matters and When Technology Pilots Content will be available in October and November respectively. The playbooks are the result […]

Industry
December 14, 2015 Du’s smart initiatives

This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased its initiatives to ensure that Dubai moves forward as a smart city. The week-long event took place from October 18 to 25 at Dubai World Trade Centre. In an attempt to demonstrate the immediacy of du’s smart city undertakings […]

Industry
September 03, 2015 Why growth hacking is the next big thing for marketing

Sir David Brailsford had a difficult challenge ahead of him. The year was 2012 and the Olympic Games were on. The team he was coaching, British Team Sky, had not won a single major cycling tournament since 1966. Far from being discouraged, Brailsford approached the task by breaking down every single thing he could think […]

Industry
June 17, 2015 Break it down: the experts talk innovation

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

Industry
May 21, 2015 Play it cool

  What did you think of Festival of Media coming to the region for the first time this year? I think it’s about time. Due to the way awards are structured here, they generally tend to lean more toward creativity, so they lack a certain level of rigor. What media companies have done here – […]

Industry
May 19, 2015 Oliver’s Twist

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like […]

Industry
March 29, 2015 Center stage

Similar to the advertising and PR industries, events have a presence that dates back thousands of years. Today, events have evolved to form an industry and have become an effective communications medium to share, transmit and communicate messages to an audience. During the late 1st century BC, ‘gladiator combat’, which is a form of martial […]

Industry
September 29, 2014 PepsiCo sets up innovation center in the Middle East

  PepsiCo announced yesterday the opening of its first innovation facility in the Middle East out of Dubai, which will serve as a center for new product and flavor innovation testing for PepsiCo’s businesses across the region. “The new facility is equipped with an advanced culinary center and test laboratories focused on developing and tailoring […]

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