Search Results for : Infographics

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in its fourth year, analyzed 1,000 female and male respondents, aged 18 – 35 years across the UAE and KSA. Here are the key takeaways […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they choose their connection. Through public Wi-Fi, hackers can set up what appears to be a legitimate gateway but it is actually malicious and can steal people’s sensitive information. According to a statement […]

In January, Mastercard erased its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases, stand on their own. In February, it launched its “sonic brand identity,” a lyrics-less melody that gives new meaning to brand jingles. The new work has one core, 12-second […]

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up with their favorite TV drama series and spend more time with their near and dear ones. It’s also that time of year when television and digital screens are bombarded with commercials. […]

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer watching ads on YouTube to TV In MENA, users spend an extra 6 million hours on Facebook throughout the month Clearly, Ramadan is a peak period for advertisers with users spending […]

Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage WSJ’s reporting and analysis to expand its readership and strengthen its digital news offering. The agreement that took place last week was was attended by Dr Ali bin Tamim, Director General […]

By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day is what we are referring to when we discuss ‘mobile.’ Any service that is made available on a handheld or portable device is ‘mobile’, which encompasses all online websites, applications, and […]

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in […]

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to a revamp of the corporate image. The process of shedding the old image and emphasizing the new one is not easy. Stakeholders must know what they’re trying to accomplish and identify […]

Google has launched the Middle East version of its insight hub, Think with Google. The website, which is free to access, collates intelligence on the MENA region’s digital landscape through various content forms including videos, case studies, research reports and infographics. It also brings together tools such as Google Trends under its Planning Tools section. […]

dubizzle jumps into the world of native advertising, launching its native ad solution Brand Stories, designed to deliver tailored branded content to specific audiences. Considering recent reports stating that the US native advertising spend is set for a compound annual growth rate (CAGR) of 35 percent between 2013 and 2018 and reach $21 billion in 2018, dubizzle, a classifieds […]