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Google Removed Over 3.4 Billion Ads in 2021
Industry
May 10, 2022
Google Removed Over 3.4 Billion Ads in 2021
Creating Content Through Artificial Intelligence
Industry
February 28, 2022
Creating Content Through Artificial Intelligence
MMS Highlights Content Consumption Increase During Ramadan
MMS Spotlight
MMS Spotlight
April 14, 2021
MMS Highlights Content Consumption Increase During Ramadan
The Changing Dynamics of The Role of PR
People
March 17, 2021
The Changing Dynamics of The Role of PR
How Gaming Is Powering On in MENA as a Strong Marketing Channel People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
Research on Advertising Perception – Intensive Hair Care Category CG Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
Zoomers Worldwide – What Are They Watching? CG Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
What Are ‘Zoomers’ in the Region Watching? CG Updates
Choueiri Group Deep Dives
August 20, 2020 What Are ‘Zoomers’ in the Region Watching?
Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.
Gen Z Is On TV All Over The World
Choueiri Group Deep Dives
CG Updates
July 28, 2020
Gen Z Is On TV All Over The World
Gen Z Is On TV All Over The World Industry
July 28, 2020 Gen Z Is On TV All Over The World

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver […]
Cross Generation Impact of the COVID-19 Pandemic
Choueiri Group Deep Dives
CG Updates
May 11, 2020
Cross Generation Impact of the COVID-19 Pandemic
MBC Group – Tuning into Another Week of the Ultimate in TV Entertainment CG Updates
Choueiri Group Deep Dives
April 15, 2020 MBC Group – Tuning into Another Week of the Ultimate in TV Entertainment
After closely monitoring the evolution of the Covid-19 situation, and its precise and ongoing impact on TV Advertising, the latest weekly data findings (from March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers.
Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE CG Updates
Choueiri Group Deep Dives
April 13, 2020 Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE CG Updates
Choueiri Group Deep Dives
April 12, 2020 MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in the UAE. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to a substantial increase in both the broadcaster’s reach and share of audience figures during the period under review.
MBC Group – An Indispensable Companion during Hard Times CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
MBC Group’s #STAYATHOME Operation Registers Significant Growth CG Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
Snapshot of the State of Podcasts in 2020 Industry
March 31, 2020 Snapshot of the State of Podcasts in 2020

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]
How COVID-19 Is Impacting TV Advertising
Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
Keeping Up With the Infobesity Content
Choueiri Group Deep Dives
January 09, 2020 Keeping Up With the Infobesity

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.
Kantar Highlights the Five Key Performance Pillars of Customer Experience Industry
December 11, 2019 Kantar Highlights the Five Key Performance Pillars of Customer Experience

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]
Explore the MENA Programmatic Maze Industry
September 10, 2020 Explore the MENA Programmatic Maze
Who does what in the regional programmatic ecosystem? Communicate maps it out for you.
How Engaged Are Listeners With Their Radio Channels Industry
May 06, 2019 How Engaged Are Listeners With Their Radio Channels

By Rizk Haddad. On January 31, 2019, at 6am, all Shock Middle East radio brands introduced a clutter-free experience to our listeners and clients with ‘only two ads in a row’. We wanted to understand the consumer behavior around radio consumption and engagement better, and commissioned an independent research survey with IPSOS. This highlighted key insights […]