Search Results for : Human Emotions

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle East. The new platform utilizes proprietary computer vision technology to collect anonymous data, which includes people, vehicle and crowd analytics solutions to deliver in-the-moment analysis. All captured analytics are fed to […]

By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through an amazing transformation over the past years. To stay ahead of changes, businesses must continuously adapt to – be it how they operate, motivate their team, manage finances or conduct communications […]

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy. So what connects a brand with its target […]

In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.