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Search Results for : Human Emotions

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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
Industry
January 14, 2019 7 questions with Mars’ Daniele Calderoni on brand building

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Industry
August 12, 2018 The creative brand cheat sheet with Adobe’s Chris Duffey

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Industry
May 09, 2017 New analytics platform to measure human emotions

UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle East. The new platform utilizes proprietary computer vision technology to collect anonymous data, which includes people, vehicle and crowd analytics solutions to deliver in-the-moment analysis. All captured analytics are fed to […]

Industry
January 31, 2017 PR trends that brands should NOT ignore in 2017

By Anastasiya Golovatenko, PR Director, JPd Agency Time runs fast and, as many other things, PR and the overall way of communication have gone through an amazing transformation over the past years. To stay ahead of changes, businesses must continuously adapt to – be it how they operate, motivate their team, manage finances or conduct communications […]

Industry
September 18, 2016 The pulse of impulsive buying

“SHOPPERS WANTED!” Have you ever come across a hoarding or an advertisement like this? Well, this is the underlying message behind every brand’s marketing campaign. There’s nothing wrong about it; every brand is determined to get that one customer, but doesn’t want to be perceived as needy. So what connects a brand with its target […]

Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
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