Search Results for : Hair Care

Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.

In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as well as advertisers in the MENA region during Ramadan. Now in its second year, The Lantern has announced the winners of its second edition. This year, Orange Egypt won the award […]

Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare brands. From mid-2013 Traffic has managed the digital business of Unilever’s homecare brands including OMO, Comfort, Jif, Domestos and Lux Sunlight. From January 1, 2016, the hair care brands Tresemme, Sunsilk […]