How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]
Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.
Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.