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Search Results for : Hahid

man
Industry
March 02, 2021
Anghami's New Report Helps Paint a Picture On What Ramadan 2021 Will Look Like
man
People
December 29, 2020
2021: What's Next After the Year of Streaming
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
People
December 17, 2020
Majid Al Ibrahim Appointed MBC GROUP Board Representative and Sam Barnett as the New CEO
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
Industry
June 07, 2020 Pandemic Perspectives: Ravi Rao

How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The time has come to ‘re-optimize’ everything from brand purpose, positioning, company structures, processes and growth strategies. Consumers have become far too picky and […]

Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

CG Updates
Choueiri Group Deep Dives
April 30, 2020 MBC Group’s Ramadan 2020 – A Superlative Record-Setting Season
As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #Stayathome situation has resulted in the region’s leading broadcasters achieving record performance figures.
CG Updates
Choueiri Group Deep Dives
April 27, 2020 Ramadan 2020 – Shahid Doubles Its Plays in MENA
Based on the recent data since the beginning of the holy month, Arabian Media Services International (AMS) witnesses the unprecedented increase in VOD viewership due to the Covid-19 #Stayathome situation. It has also resulted in a record-breaking Ramadan 2020 performance for MBC Group’s OTT platform Shahid.
People
March 16, 2020 Digital Tales

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

man
Choueiri Group Deep Dives
OTT vs TV
November 28, 2019
How Shahid Plans to Increase its Advertising Revenues
OTT vs TV
Choueiri Group Deep Dives
November 27, 2019 Shahid and the OTT Market in the Middle East

Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.

man
Choueiri Group Deep Dives
OTT vs TV
November 26, 2019
How Shahid Addresses Challenges to the Region’s OTT Industry
OTT vs TV
Choueiri Group Deep Dives
November 25, 2019 An In-Depth Look at Shahid’s Growth Strategy

Johannes Larcher, managing director-digital at MBC, unveils the strategy behind Shahid Plus’s upcoming acceleration and subscription growth.

man
Choueiri Group Deep Dives
OTT vs TV
November 24, 2019
An Overview of Shahid, MBC’s OTT Platform
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
Industry
September 19, 2019 SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Industry
August 12, 2019 Up In The Cloud

By Vinod Krishnan Viewers are watching more content than ever before, with expectations for nearly endless content choice anytime, anywhere and on any screen. To innovate and stay ahead of viewer demands requires the adoption of technologies and solutions that accelerate content production and delivery.  Today, cloud technology has the power to fundamentally change how media […]

Industry
October 22, 2018 5 questions with Christos Solomi on programmatic TV

Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most of the ads you see on your TV were planned and purchased weeks and often months in advance of the spot appearing on your screen. Everyone watching the TV channel at […]

CG Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
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