Search Results for : Global Advertising

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective way to reach relevant audiences and build brand loyalty, which is why it will continue to spiral into a multi-billion dollar industry over the next five years. However, issues and concerns […]

Grey Beirut has won the global advertising account for water pipe firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. Karim Nader, Grey Beirut’s managing director, says in a press statement: “We are excited about our partnership with Nakhla. As part of our […]

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind […]

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Global advertising expenditure will total $579 billion in 2016, and will exceed $600 billion in 2017, reaching $603 billion by the end of the year. The global […]

Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the large banking group, the agency will handle Riyad Bank’s through-the-line communication, marketing and branding strategies. The win extends the agency’s roster of banks and financial institutions on both global and regional […]

The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press campaign from Impact BBDO Dubai. The IPA’s Foundation Certificate is an internationally recognized, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles […]

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

Grey Group, global advertising and marketing agency, has announced that its Beirut team will be handling the Volvo business for the entire region. The work will involve managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “At Grey, we value each of our clients […]

Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the OOXmonitor service. With more than 26 offices around the globe, Perform Group is a digital media company that specializes in commercializing sports content worldwide. In addition to distributing  content and providing […]