Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Global Advertising

man
Industry
January 31, 2021
Insights from WARC's Latest Report Show Signs of Hope
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]

Industry
June 26, 2019 The Inevitability Of Augmented Journalism

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]

Industry
March 01, 2019 Marriott rebrands rewards program introducing ‘Bonvoy’

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Industry
August 06, 2018 Influencer marketing: the battle between BIG numbers and REAL influence

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective way to reach relevant audiences and build brand loyalty, which is why it will continue to spiral into a multi-billion dollar industry over the next five years. However, issues and concerns […]

Industry
January 08, 2017 Grey to handle Nakhla’s marketing initiatives globally

Grey Beirut has won the global advertising account for water pipe firm Nakhla Tobacco Company. Part of Grey Group MENA, Grey Beirut will orchestrate Nakhla’s brand, trade and consumer marketing initiatives globally. Karim Nader, Grey Beirut’s managing director, says in a press statement: “We are excited about our partnership with Nakhla. As part of our […]

Industry
July 04, 2016 Publicis Groupe, Tencent sign global partnership

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind […]

Industry
June 26, 2016 Advertising giants unite to support UN

The world’s largest advertising and marketing service groups have decided, for once, to put their competitive differences aside and collaborate and support the United Nations for the good of the world. Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP pledged to launch “Common Ground”, a major initiative in support of the UN’s Sustainable Development Goals […]

Industry
March 24, 2016 Global adspend to accelerate in 2016 despite economic headwinds, says ZenithOptimedia’s report

The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts report. Global advertising expenditure will total $579 billion in 2016, and will exceed $600 billion in 2017, reaching $603 billion by the end of the year. The global […]

Industry
November 18, 2015 Grey Riyadh lands Riyad Bank account

Grey Group Middle East and Africa (MENA), global advertising and marketing agency, has landed the Riyad Bank account. Under an all-encompassing remit for the large banking group, the agency will handle Riyad Bank’s through-the-line communication, marketing and branding strategies. The win extends the agency’s roster of banks and financial institutions on both global and regional […]

Industry
August 12, 2015 IPA launches Foundation Certificate in MENA

The Institute of Practitioners in Advertising (IPA) is launching its award-winning IPA Foundation Certificate, across the MENA region this week, supported by a press campaign from Impact BBDO Dubai. The IPA’s Foundation Certificate is an internationally recognized, award-winning qualification that arms delegates with less than two years experience with the knowledge to perform their roles […]

Industry
June 17, 2015 Break it down: the experts talk innovation

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

Industry
April 05, 2015 Volvo realigns its business with Grey Group in the Middle East

Grey Group, global advertising and marketing agency, has announced that its Beirut team will be handling the Volvo business for the entire region. The work will involve managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “At Grey, we value each of our clients […]

Industry
March 30, 2015 Perform Group Middle East signs up to OOXmonitor

Digital monitoring agency OOX has announced the addition of UK-based global sports media company, Perform Group, to its line-up of publishers subscribed to the OOXmonitor service. With more than 26 offices around the globe, Perform Group is a digital media company that specializes in commercializing sports content worldwide. In addition to distributing  content and providing […]

Industry
February 22, 2015 Grey Dubai ties up with Jumeirah Golf Estates

Global advertising and marketing agency, Grey Group MENA’s Dubai operation has teamed up with Jumeirah Golf Estates (JGE) to promote their upcoming real estate project. Grey will be responsible for developing campaigns for JGE’s residencies, housing options and other offerings.

Industry
December 11, 2014 Growth of global adspend in next three years

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow five to six percent a year over the next three years. According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global adspend will grow 4.9 percent to reach $545 billion in 2015. The […]

Industry
September 11, 2014 Demand on video

  Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video advertising have witnessed a growth of 37 percent in 2013, amounting to $8.26 billion. In the MENA region, it claims that social video advertising saw a 300 percent growth in 2013, when compared with the previous […]

Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me