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Search Results for : Global Advertising

Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Industry
January 27, 2023
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Dubai to Host Gerety Awards 2023 Executive Jury Session
Industry
January 10, 2023
Dubai to Host Gerety Awards 2023 Executive Jury Session
WARC Marketer's Toolkit 2023: The Future of Media
Industry
January 05, 2023
WARC Marketer's Toolkit 2023: The Future of Media
What Does VMLY&R’s Recent Merger Mean for the MENA Region?
Industry
August 02, 2022
What Does VMLY&R’s Recent Merger Mean for the MENA Region?
VMLY&R Announces Merger with VMLY&R Commerce & GTB
Industry
July 04, 2022
VMLY&R Announces Merger with VMLY&R Commerce & GTB
WARC Report: Big Tech's Shares Growing Significantly In Post-Covid Era
Industry
May 06, 2022
WARC Report: Big Tech's Shares Growing Significantly In Post-Covid Era
Contextual Advertising Expert Seedtag Opens Dubai Office
Industry
February 28, 2022
Contextual Advertising Expert Seedtag Opens Dubai Office
BMW Middle East Launches its First NFTs Collection
Industry
February 25, 2022
BMW Middle East Launches its First NFTs Collection
WARC Report shows Record Growth in Global Advertising Market Industry
December 06, 2021 WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more than half of the market.
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Yazle Media Appoints Jamie Atherton as New Managing Director
People
October 19, 2021
Yazle Media Appoints Jamie Atherton as New Managing Director
The Trade Desk and Choueiri Group Partner Up
Choueiri Group Deep Dives
CG Updates
September 27, 2021
The Trade Desk and Choueiri Group Partner Up
TBWA\RAAD Promotes Alex Pineda to the Role of Executive Creative Director
People
September 07, 2021
TBWA\RAAD Promotes Alex Pineda to the Role of Executive Creative Director
Gerety Awards 2021 Rewards 3 Campaigns From MENA
Industry
September 06, 2021
Gerety Awards 2021 Rewards 3 Campaigns From MENA
Marketing Industry Launches First-Ever Global Diversity and Inclusion Census
Industry
June 22, 2021
Marketing Industry Launches First-Ever Global Diversity and Inclusion Census
Insights from WARC's Latest Report Show Signs of Hope
Industry
January 31, 2021
Insights from WARC's Latest Report Show Signs of Hope
How Long Will it Take for the Global Ad Market to Recover?
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
Global Ad Spend Forecasted to Fall Due to Covid-19 Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]
Highlights From WARC Global Ad Trends Report 2020 Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]
The Inevitability Of Augmented Journalism Industry
June 26, 2019 The Inevitability Of Augmented Journalism

By Caline Malek As the Gulf prepares to embrace the Fourth Industrial Revolution, artificial intelligence (AI) is expected to bring a number of benefits to many industries, including the media sector. Indeed, robo-journalism – the automated creation of news article by an algorithm – is rapidly gaining ground around the world. Many prestigious media outlets […]