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Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc Of late, I have been meeting a whole lot of people in Dubai who tell me they are into digital transformation and I get excited about the growing opportunities being created in the Middle East – especially given that the region is still […]

  In today’s day and age, it is safe to assume that no media and marketing business model will survive without digitization, which reduces the cost of production and distribution, enabling most businesses to establish direct consumer to business relationships.  To understand what digital innovations mean for large traditional companies, we first need to look […]