Search Results for : Festival Of Media Mena

Family business-owned Al Fahim Group has selected Garage366 as the media and creative agency. Ahmad Sabra, Managing Director & Founder, Garage366, said, “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions.” Al Fahim Group subsidiaries engage in automotive, hospitality, industrial, property investment, and travel & tourism businesses […]

Global President of Carat and Festival of Media MENA 2017 speaker Will Swayne shares his thoughts about the changing world of agencies and technology with Communicate. What does global success look like for Carat over the next year? Maintaining the momentum that we have across the network, winning and retaining clients as well equipping the network […]

Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and more all called reviews of the US and global media planning and buying arrangements. The total value of media business that was put up for grabs was estimated to be as […]

In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only on this demographic? We are starting to limit ourselves too much with demographic data. Simply because someone is between 18 and 25 years of age, it doesn’t mean they are not […]

Twitter is partnering with Festival of Media MENA to launch its Live Marketing Award in the region, following the successful roll-out of the category in Asia. M&M Global spoke to Twitter’s head of brand strategy in MENA, Fahad Osman, about the rising trend for “live marketing”, and why engagement is what matters for advertisers. Why […]

As the year draws to a close, Communicate looks back at who won what to determine its Agency of the Year ranking. We’re far from assuming that awards are all it takes to achieve success, but we can’t deny that they do play a role in achieving it. The list is based on a tally […]

Sarah Personette is Facebook’s head of global business marketing and was the opening keynote speaker at Festival of Media MENA, which was held in Dubai this April. She chats with us about branded content on Facebook and how platforms like it have changed the creative approach of marketers.  Is innovation making the job of a […]

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and […]

The first-ever Festival of Media MENA was held in April this year, inviting experts from different fields to talk about the evolving advertising and media industry in the MENA region. As the industry grows, so, inevitably, does the demand for skilled talent. It’s no surprise then, that one of the panels focused on “Solving the […]

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close during his talk at the first ever Festival of Media MENA held in Dubai this April. It’s the good kind of crazy; the kind that is good for a company like […]

Choueiri Group’s digital media arm “Digital Media Services (DMS)” announced today the launch of its representation partnership in the Middle East & North African region with media technology company, AOL. The announcement was made two weeks ago at Festival of Media MENA by the host and  AOL’s digital forecaster, David Shing. DMS will sell cross-screen […]