Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Fadi Maktabi

man
Choueiri Group Deep Dives
CG Updates
May 20, 2020
Reaffirming the Performance and Power of TV
Industry
October 18, 2018 Oath brings RYOT to the MENA region

Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio RYOT to the MENA market. The studio, which offers premium end-to-end content marketing solutions, is present in 14 countries around the world through a local affiliate or partner. Bringing its expertise in creative digital campaigns to the MENA region […]

Industry
October 18, 2018 Are ‘women empowerment’ initiatives actually empowering women?

Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations…  ‘Brave Conversations’ is a series of quarterly roundtables held by The Marketing Society and Communicate. The candid chats bring together marketing and advertising experts to discuss, debate and challenge both, new and existing topics that are of […]

Industry
October 16, 2018 EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name. Instead, it is a “data-driven marketing company,” says its MENA general manager Fadi Maktabi. We’re talking about Omnicom’s Hearts & Science that was first launched in North America in 2016 to handle the P&G business. A few […]

Industry
October 29, 2016 Omnicom’s Hearts & Science comes to Dubai

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the US exclusively for Omnicom’s P&G business and has since signed on telecom giant AT&T. The Dubai office will be headed by OMD UAE’s head of strategy, Fadi Maktabi, who has been […]

Industry
December 07, 2015 OMD’s Future of the UAE reveals insights about consumers in the Emirates

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai. Throughout a series of talks and panels, the agency aimed to explore expectations and attitudes of consumers toward life in the UAE and its future. During the talks, results of a 2,000-person face-to-face survey of UAE consumers were […]

Industry
March 15, 2017 Hearts & Science wins Americana account

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me