Search Results for : Fadi Maktabi

Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio RYOT to the MENA market. The studio, which offers premium end-to-end content marketing solutions, is present in 14 countries around the world through a local affiliate or partner. Bringing its expertise in creative digital campaigns to the MENA region […]

Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations…  ‘Brave Conversations’ is a series of quarterly roundtables held by The Marketing Society and Communicate. The candid chats bring together marketing and advertising experts to discuss, debate and challenge both, new and existing topics that are of […]

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name. Instead, it is a “data-driven marketing company,” says its MENA general manager Fadi Maktabi. We’re talking about Omnicom’s Hearts & Science that was first launched in North America in 2016 to handle the P&G business. A few […]

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the US exclusively for Omnicom’s P&G business and has since signed on telecom giant AT&T. The Dubai office will be headed by OMD UAE’s head of strategy, Fadi Maktabi, who has been […]

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai. Throughout a series of talks and panels, the agency aimed to explore expectations and attitudes of consumers toward life in the UAE and its future. During the talks, results of a 2,000-person face-to-face survey of UAE consumers were […]

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]