Search Results for : Expo 2020

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates projects that tickle humans’ curiosity about the future, by merging technology and art in urban environments. His Roosegaarde Studio constantly comes up with a stream of innovative creations, such as the Smog Free Project, that […]

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company, they will be mainly be responsible for working on the marketing and communication strategy as well as developing all creative campaigns for the entity. In addition, they said that they have […]

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]

By Ayman Haydar You could be forgiven for thinking that 5G has been implemented, tested and been through several iterations given the amount of coverage it has generated in the last six months alone. We’ve always been impatient when it comes to waiting for the next big technological development and the arrival of this fifth-generation […]

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement. Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and […]

Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance its influence strategy for the French Pavilion at the Expo 2020 Dubai. COFREX has jointly engaged Havas Paris and Havas Dubai to develop and implement its PR and influencer strategy to promote France’s national ambitions at this global event […]

Expo 2020 now has 10 Official Premier Partners and two Official Partners The latest announcement has confirmed a F&B partner This is the first World Expo in the MEASA region  In the last 167 years, Expo 2020 is the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region. […]

The growth of digital may not have killed traditional media, but it has resulted in a 40 to 45 percent drop in outdoor ad spend since 2015, admits the CEO of Hills Advertising, Sami Al Mufleh, rather candidly. Still, the company continues to transform outdoor, beyond the hoardings on Dubai’s Sheikh Zayed Road, creating the […]

Maryam bin Humaidan recently graduated with a bachelor degree in Graphic Design from College of Arts and Creative Enterprises, Zayed University, (Dubai Campus). Having recently completed an internship at Dubai-headquartered brand experience agency, Action Impact, Humaidan formed part of the design team that worked on the opening event of Qasr Al Muwaiji. Events have always […]

Hubert Boulos, CEO, DDB Middle East, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? [My view] is a bit cynical. The political and economic situation around the world is so bad that the […]

WPP’s J. Walter Thompson agrees to acquire a majority stake in Cleartag, a regional full-service digital marketing agency. The digital agency will continue to trade as Cleartag, while strengthening J. Walter Thompson’s digital offering in the MENA region. Currently, its digital offering is represented by Heathwallace in the UAE and KSA. Cleartag was established in […]

Recently, 20/20 Productions, a creative communications agency based out of Edinburgh, Scotland, opened the doors of its new Dubai office. The company’s directors claim to have made the decision to launch the Dubai presence because of various contract wins and an increase in demand from clients for support in the Middle East. The privately owned […]

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Brand experience agency Action Impact has created the UAE pavilion at Expo 2015 Milano bringing in 100,000 visitors during the first month of the Expo. One of the main attractions at the UAE pavilion is the Expo 2020 Dubai exhibit that is specially designed to give the international audience a snapshot of what is being […]

Millward Brown Vermeer’s Marc de Swaan Arons, CMO and executive board member, recently presented in Dubai on findings from a new report released by the company on Marketing2020 – Organizing for Growth. In his talk, he highlighted the current marketing landscape, explaining that “speed is of the essence,” referring to the importance for marketers’ to […]

  Dubai-based brand experience agency, Action Impact, has been selected to create an immersive experiential exhibit for Expo 2020 Dubai, which will form part of the UAE pavilion at Expo 2015 Milan. The agency will design and produce a combination of projections on multiple surfaces, kinetic scenic elements, immersive surround-sound, and visitor interactions. “I’m thrilled […]