Search Results for : Event Marketing

Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube […]

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the role of the CMO has effectively moved to that of being the ‘chief digital officer’. Customer engagement and lifetime value expansion have become integral in the entire business process, whereas customer […]

  It’s no surprise that one of the biggest trends in event marketing this year is tipped to be the rise of multi-sensory experiences. The retail industry has been dabbling in sensory experiences for the past decade, from supermarkets pumping out the smell of baking bread to high-end fashion stores emitting an elusive waft of […]

The AME Awards®  for the World’s Best Advertising & Marketing Effectiveness™ has announced its shortlist for the 2014 competition. The GrandJury® members, comprised of interactive and multidisciplinary marketers, planners, and creatives from all over the world, selected the Shortlist from entries submitted from 22 countries worldwide. Worldwide since 1994, the AME Awards honors campaigns that successfully demonstrate solutions to […]