Search Results for : Eedc

Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

CNBC broadcasted live from the Egypt Economic Development Conference (EEDC) at Sharm El-Sheikh, while covering the event on-air and online throughout the weekend and on Monday, March 16. Financial media partner to this flagship event, hosted by His Excellency President Abdel-Fattah El-Sisi, CNBC reported the local and regional economic agenda, while analyzing the investment opportunities […]

On January 22, the Intercontinental hotel in Davos, the host city for the World Economic Forum 2015, saw a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda was Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) to be held in Sharm El Sheik, […]