Search Results for : Dooh

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Programmatic advertising agency Gamned! made its entry into the Middle East in 2016. Now, two years later, it has appointed Yves-Michel Gabay as managing director and strategy advisor for the MEA region. This move is part of the agency’s global expansion and strengthening plans, which include a new office in Kuala Lumpur, Malaysia to service […]

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021, according to research firm International Data Corporation. In light of this, digital outdoor company Elevision has signed a 10-year contract with DIFC that will see the installation of more […]

JCDecaux’s digital creative hub JCDecaux Dynamic has come up with its latest offering, ‘Smart Content’, in a move by the OOH company to bridge the much-discussed gap between online and offline. In theory, this is a CMS for DOOH but, in reality, it is a tool that allows management – and integration – of contextual […]

We catch up with Niall Sallam, founder and CEO of Elevision Media, a digital out-of-home media network providing digital screens in elevators of residential and commercial towers, to see if brands are ready to up their game and take advantage of the medium. Tell us a bit about Elevision and how it has grown We started the […]

Social media display hub, TINT is looking to build its regional business with a recruitment drive to meet the high demand from local brands following its launch at Gitex. Etihad Airways, Dubai Electricity and Water Authority (DEWA), Ferrari World, Dubai Mall, Dubai Lynx and Dubai International Parachuting Championship (DIPC) are all brands that have already […]

  Elevision Media, which owns and operates the LED screen at the DIFC, will be supporting the launch of the new BMW i8 with a campaign tailored to the recently launched digital screen that targets an audience of affluent professionals. The LED screen was installed in May and is the longest Digital Out-of-Home (DOOH) space […]

  Elevision, a digital-screen media company that owns and manages a network of real-time screens inside premium properties, has launched a new outdoor LED screen for the DIFC. The digital signage will report the price for listed companies on the Nasdaq Dubai, updated continuously throughout the day’s trading session. The market-data will be supplemented by […]

Elan Media has launched Elan Live, which is a control suite that allows the company to control the content delivery to all 242 digital screens operating in Mall of Qatar, Doha Festival City, and Ezdan Mall. Elan Live allows for special executions and new opportunities for brands to connect with their audiences in what the […]