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Search Results for : Digital Republic

People
March 07, 2019 Isobar MENA appoints Ziad Ghorayeb as regional MD

Isobar MENA, part of Dentsu Aegis Network, has made a significant leadership change that will see Ziad Ghorayeb taking over as regional MD of Isobar MENA as Karim Khalifa steps down from his role as CEO of Digital Republic – the agency he founded before it was acquired by the group in 2016 – and […]

Industry
January 22, 2019 OMD Egypt wins McDonald’s digital and social account

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The account was previously managed by Digital Republic. This represents a major win for OMD Egypt as McDonald’s isn’t only a key client of the global network but also a highly innovative […]

Industry
June 07, 2017 Digital Republic Linked by Isobar appointed as digital creative agency for RAK Tourism Development Authority

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA). The agency will create and execute a number of digital and social marketing campaigns for the tourism […]

Industry
January 05, 2017 Digital Republic linked by Isobar to collaborate with Uber Egypt

Dentsu Aegis Network’s digital creative agency, Digital Republic Linked by Isobar, has been appointed by Uber Egypt to for content marketing and ad-tech solutions. The agency will develop and manage online content and social media services as well as collaborate on supporting Uber Egypt with ad-tech solutions to help promote the service in that market. […]

Industry
October 12, 2016 Unilever teams up with Nafham for social good

Unilever and Digital Republic linked by Isobar have partnered with Nafham, a free online educational video platform that provides students with five to twenty minute crowd-sourced educational videos. The Nafham platform currently has more than 23,000 videos covering Egyptian, Saudi Arabian, Kuwaiti, Algerian and Syrian curriculums, organized by grade, term, subject and academic schedule. The […]

Industry
May 31, 2016 Dentsu Aegis Network extends creative capabilities with acquisition of majority interest in Digital Republic in the Middle East

Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest and most awarded independent creative and full service digital agencies in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s proposition […]

Industry
May 05, 2015 True colors: Why one dress broke the internet

One weekend in February, a photo of a dress and what seemed to be a simple Tumblr post blasted through the Internet. A user asked: “Is this dress white and gold, or blue and black? Me and my friends can’t agree.” The picture attached to the post created an online uproar that can only be […]

Industry
September 11, 2014 Going native

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

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