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Search Results for : Digital Pr

Industry
November 23, 2020 What Does the ICCO Report Say About the Future of PR?
The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?
People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Industry
October 12, 2020 Hootsuite Learns How Businesses are Using Social to Catalyze Digital Culture Shifts

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

Industry
September 08, 2020 The Great Debate of the Era

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Industry
July 15, 2020 A New Academy for a New Generation of Influencers

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Industry
May 31, 2020 The Spotify Experience

Digital Advertising Specialist Chris Gregory-Pasha reflects on what the Joe Rogan deal really means for the future of podcasts on Spotify. Hands up who only started listening to The Joe Rogan Experience podcast during lockdown and quarantine? Me too (I typed that one-handed). Spotify announced recently that it has entered into a multi-year, rumored to […]

Covid-19 Updates
Choueiri Group Deep Dives
May 13, 2020 Say It With a Song with Anghami Studios
By Ramy Al-Kadhi, Commercial Manager at Anghami
Industry
May 11, 2020 The Gap In Programmatic Knowledge

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

man
Choueiri Group Deep Dives
Data & Measurement
February 03, 2020
Getting to Know You
Industry
November 17, 2019 10 Questions To Harris Diamond

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

OTT vs TV
Choueiri Group Deep Dives
November 14, 2019 DEEP DIVES WITH CHOUEIRI GROUPHow Intigral Places Saudi Arabia on the OTT Map
Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia, while supporting the kingdom’s vision for the future.
Industry
November 06, 2019 From Public to Personal: the Changing Face of PR

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

Industry
October 31, 2019 Sky News Arabia Introduces Fresh Content in the MENA Region

The brand has begun to roll out fresh, youth-centric digital programming across popular social media platforms. The initiative is part of its commitment towards engaging its growing tech-savvy audiences across popular social media platforms in the MENA region. As part of the programming’s innovative content, Sky News Arabia has partnered with Facebook to use the […]

Industry
October 29, 2019 MEPRA Hosts Inaugural KSA Leadership Majlis in Riyadh

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

People
October 17, 2019 TJ Lightwala joins Accenture Interactive

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East. With nearly two decades of industry experience in the US and the Middle East, TJ Lightwala was officially appointed Experience Services Lead for Accenture Interactive in the Middle East. For seven years, Lightwala was leading regional […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Industry
August 14, 2019 How To Stay Safe Using A Public Wi-Fi

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they choose their connection. Through public Wi-Fi, hackers can set up what appears to be a legitimate gateway but it is actually malicious and can steal people’s sensitive information. According to a statement […]

Industry
August 05, 2019 Young At Heart!

There was something intriguing about The Network Communication Group (TNCG) making a big deal out of the anniversary of its 22 years in business. Why 22, and not 21 or 23? We sat with Roger Sahyoun, the advertising veteran behind Arabian Gulf Advertising (AGA, and the future TNCG) since 1997, to discuss why 22 would […]

Industry
January 13, 2016 Millward Brown releases its annual Digital & Media Predictions for 2016

Millward Brown has released its annual Digital and Media Predictions for the year ahead. Currently in its eighth year, the report aims to provide marketers with a guide on navigating the challenges and opportunities of the next 12 months. One of the predictions identifies the opportunity for marketers to develop clearer consumer journey maps, from […]

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