Search Results for : Digital Media Services

In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.

Intigral CEO Hamoud Al Rumayan explains how his company is changing viewing habits in Saudi Arabia, while supporting the kingdom’s vision for the future.

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]

PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines, a particularly important concern today. The FMCG group will receive privileged access to the Choueiri […]

Making the announcement at the opening of the STEP Conference 2017, Choueiri Group’s digital arm Digital Media Services (DMS) revealed its new brand identity and renewed brand mantra “Tap the full potential of your story”, amidst much fanfare at the highly-attended digital innovation and technology industry event. Speaking on the DMS Stage at STEP 2017, […]

Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies to offer such a solution. We caught up with the agency’s head of data science, Youmna Borghol, to learn more about everyone’s favorite not-just-buzzword, data. Can you tell […]

On October 21, Digital Media Services (DMS), the digital media arm of Choueiri Group, announced a new partnership with Dailymotion, the global online video platform. The agreement gives DMS exclusive advertising sales representation in the MENA region. Marguerite Colas, EMEA sales manager at Dailymotion, sat down for a chat with Communicate. Dailymotion is the second-largest […]

Choueiri Group’s digital media arm “Digital Media Services (DMS)” announced today the launch of its representation partnership in the Middle East & North African region with media technology company, AOL. The announcement was made two weeks ago at Festival of Media MENA by the host and  AOL’s digital forecaster, David Shing. DMS will sell cross-screen […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

The MENA region will outstrip Europe of its position as the second largest region for mobile subscribers by 2016, according to 2013 figures released by mobile and wireless industry think-tank, Portio. They show that, out of 396 million mobile subscribers in Arab states and 545 million in African countries, 71 million and 93 million, respectively, […]

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a Dubai-based rich media and digital brand experience specialist. The tie-up focuses on offering DMS’ clients creative and executive expertise in crafting rich media campaigns. Screen-it By Strategies offers a distinct approach […]

  FMCG giant Reckitt Benckiser has selected Zenith MENA to manage its digital media operations following a competitive, two-month pitch process. Reckitt Benckiser is a multinational consumer goods company and the region’s leading producer of health, hygiene and home products. Effective immediately, the assignment spans all digital media services; the win will see the agency […]

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, and SynkOnAir – a subsidiary of AJ Consulting focusing on second screen apps and technologies – have announced an exclusive partnership aimed at offering TV viewers, brands and broadcasters in the MENA region a second screen app, Synclie. The Synclie smart sync […]

  Cisco today announced a $6 million investment in the Badia Impact Fund – a venture capital fund dedicated to investment in early-stage start-ups in the technology sector in Jordan – to support early stage online and mobile innovation, healthcare technologies and services, e-commerce, consumer Internet and digital media services in Jordan. This funding represents the […]

  Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for Kooora.com, the Middle East-based online destination for global and regional sports. Kooora.com is a digital platform aimed at sports fans and enthusiasts with a focus on football, as well as a […]