Search Results for : Digital Media

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and expects to see a lot of those kinds of moments during the holy month of Ramadan. Vishal Badlani, Creative Strategy Lead at Snap Inc. MENA shares a few hacks which will […]

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in 2017. But despite the numbers, many have begun to question the ROI of collaborating with influencers, especially the macro ones who command […]

What’s the point of doing something if you’re not having fun? Much of man’s pursuits in life are out of the sheer expectation of being able to experience fun. If there’s no fun, the task becomes mundane. These 50 photographers with the #Fun2019 show us what it really means to have fun. Agora images are a free-to-use […]

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

It’s always a great travel shot that really triggers the wanderer in a person. These 50 photographs with the hashtag #Landscape2019 ignite the wanderlust spirit and will guarantee to make you start planning for your next adventure. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 […]

Johannes Larcher, managing director-digital at MBC, shares a detailed overview of the industry’s regional landscape, its various players and its potential.

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

A report by Polar, a format management platform, unveils some interesting insights on where digital advertising expenditure is heading, which platforms are soon going to rise in popularity, and why the cookie is dying. Where is digital advertising spend going? Digital ad spend increases by 18% year on year and soon will account for 50% […]

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

By Afreen Khan After the analysis of more than 8000 responses, Twitter has expanded their rules against hateful conduct to include language that dehumanizes others on the basis of religion. The announcement came in a statement to the press. Twitter conducted two months research backed up by feedback from its Arabic, English, Spanish and Japanese […]

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

The media’s problem isn’t digital, but quality content (and ethics), says Alex Malouf, board member of MEPRA and IABC I’ve read article after article about the demise of print media, both globally and in the region. Often, that decline is attributed to digital media. And sometimes, as with a recent piece I read, media executives, who […]

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

TINT, the social media hub used by 40,000 companies across the world, has released a new software feature that will give brands legal control and transparency over user-generated social media content. TINT Content Rights will request permission from fans and followers to use their images and posts for marketing and advertising purposes, even for something […]

As part of a global initiative, Turner Broadcasting, parent company of Cartoon Network Arabic, has re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted network. Repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing, the re-launch was made effective throughout the MENA region during the month of January. Drawing upon the […]

Yet another social platform has been launched under the name Jeera. It has been described as a “social discovery platform based on interests that enables its users to connect, communicate, and socialize with each other in groups and communities,” according to a press statement by the company. Tareq Abuissa, founder and CEO, says in the […]

  After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep Focus, Interpublic’s Huge and WPP’s Grey, as well as independent shops Resource/Ammirati, Threshold Interactive, SmithBrothers and Swift. The review, which covered Nestle USA brands, was initiated earlier this year to “streamline the […]

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have […]

Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest marketers and a major media-buying company have officially come out and said those standards aren’t high enough. Unilever and GroupM, whose Mindshare agency handles the marketer’s buying, are working with standards […]

  Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of mobile, cloud-first offering, over a 1,000 premium content partnerships globally – and a dozen locally – with the likes […]

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a number of homes – often in different cities – and travel extensively. Pinning them down to one place or time zone does not make sense. They need to be able to […]

A flurry of media companies are evaluating or changing their media agency relationships as they grapple with digital’s increasing influence over TV budgets and content. Four media organizations have shifted, or are currently considering a change in their media agency relationships:FX Networks has consolidated its business with Publicis Groupe’s Zenith, dropping smaller incumbent MediaStorm; Al Jazeera has […]

  Dentsu Aegis Network consolidates its presence in the regional communications space by introducing ICUC  – its global agency offering social media moderation & social media management services. ICUC provides content moderation, community management and reporting insights to support brands’ digital media strategies. ICUC moderates the social media space by including user-generated content, online chats […]

  The Social Network, a movie detailing the early days of peculiar, somewhat reclusive and smug Facebook founder Mark Zuckerberg, started an irrevocable trend in the startup world – a new generation of young entrepreneurs whose personas preceded any promise of a success story, or one of survival. The temptation to follow in Zuckerberg’s footsteps was too irresistible for even Evan Spiegel, the […]