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Search Results for : Data And Analytics

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Industry
January 06, 2021
How to Navigate Video and TV in 2021
CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
People
September 28, 2020 Data Drives the World

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Industry
August 16, 2020 How to Tell Effective Stories Through E-Commerce Today

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Doing Data & Analytics Right
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 Building for the Future
Majid Al Futtaim’s Head of Business Analytics Guillaume Thfoin explains how data became a key component of the group’s innovation strategy.
Industry
November 17, 2019 10 Questions To Harris Diamond

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

Industry
September 26, 2019 Only The Brave Will Reap The Benefits Of Creativity

By Leo Premutico There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

Industry
August 29, 2018 Did Google & Mastercard’s secret deal just violate consumer privacy?

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion […]

Industry
August 25, 2018 100% CEOs in UAE vs 48% globally are investing in this to save retail

The retail industry in the region – especially in the UAE and KSA – has undergone massive changes in the last two years. Between 2011 and 2015, GCC retailers captured above-average revenue growth, margins, and returns, according to a McKinsey report. However, due to the instability of oil prices, the introduction of VAT, and new […]

Industry
July 25, 2018 Remember the age of robots taking over? Yeah, not anymore

By Adrianne Pasquarelli (Illustration by Doug Chayka) At the SoHo flagship of fashion designer Rebecca Minkoff in New York, the shelves are stocked with XXS, the smallest size available. But the store is not sizeist – those floral dresses and blush-pink leather jackets aren’t just for the petite. Consumers who grab a frock off the […]

Industry
June 14, 2018 What House of Cards can teach us about content marketing

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a comprehensive content strategy has always been integral to successfully build a brand and attract the right audience. With advancements in data science and data analytics, content strategists have been given a […]

Industry
April 17, 2018 PHD open up a fifth office in the Middle East

Omnicom Media Group’s media arm PHD, which just last year extended its contract with DWTC and Huawei, has now opened a fifth office. The agency already has offices in Dubai, Abu Dhabi, Riyadh and Beirut. The new office is in the central district of Zamalek in Cairo, Egypt. “The move is in direct response to clients’ needs for the […]

Industry
March 04, 2018 P&G sees better attitude among big digital players. Then why is it still cutting spends?

Big digital players have done much since he issued a challenge for them to get third-party audience verification, eliminate fraud and ensure brand safety a year ago, but Procter & Gamble Co. still has cut spending on them by 20 to 50 percent, chief brand officer Marc Pritchard said in a speech to the Association of National […]

Industry
January 03, 2018 What does innovation really mean?

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Industry
October 15, 2017 Publicis Groupe reorganizes structure… again

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has restructured, reorganized, launched new agencies, merged some and so on. Now, it has once again, announced three new changes: Creation of Publicis Spine to fuse consumer and enterprise transformation Organization of […]

Industry
July 05, 2017 Why are brands not standing by their creatives?

By Graeme Erens, CEO, Genius Loci Branding, Design & Wayfinding It’s been an exciting time recently seeing the ups and downs some global brands have had, with the media highlighting the brands disconnect from market emotions and customer opinions. Or, has the paranoia of a social media backlash set off a sequence of knee-jerk reactions […]

Industry
April 19, 2017 Oracle acquires digital measurement firm Moat

As well as working with brands including Nestle, Procter & Gamble and Unilever, Moat has been recruited by the likes of Facebook, Google, Snapchat and – most recently – Twitter to provide third-party analytics of campaign performance. Oracle said that Moat will remain an “independent” platform within Oracle Data Cloud, though added it is currently […]

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