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Search Results for : Customer Journey

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People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
man
People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
man
People
January 05, 2021
A Day in the Life of Tom Green
man
People
January 03, 2021
Above and Beyond
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
man
Industry
November 18, 2020
Understanding the Challenges of Consumers' On-Site Search
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Industry
November 12, 2020
SMB Day At The Tik Tok Hive
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

Industry
September 20, 2020 Know Thy Audience

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

Industry
August 16, 2020 How to Tell Effective Stories Through E-Commerce Today

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

man
Facebook Hub
Masterminds
July 20, 2020
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
Industry
December 11, 2019 Kantar Highlights the Five Key Performance Pillars of Customer Experience

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

Industry
November 26, 2019 A Day At the Marketing & Sales Show

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

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Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
Industry
October 07, 2019 From Deal Loyalty To Real Loyalty

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

Industry
July 24, 2019 Feasting On The Five Layers Of Innovation

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Industry
June 26, 2019 How Marketers Can Benefit From OND Data

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital economy is ultimately dictated by its access to data and ability to interpret it. There is no question that you need to leverage your own customer data. However, brands need to […]

Industry
May 27, 2019 Publicis Groupe Newest Agency Digitas

Publicis Groupe has launched Digitas, a connected marketing agency, in the Middle East, earlier in May 2019. The agency is set to provide brands in the Middle East with access to a  diverse expertise across data, strategy, creative, media, and technology all under one roof. We spoke to Tony Wazen, Chief Executive Officer Middle East of […]

Industry
May 20, 2019 Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

Industry
March 24, 2017 Understand your customers better: advantages of customer journey mapping

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses to understand their customers better and enhance their experience. A customer journey is not as abstract as one may think of it to be. It is, in fact, well thought out […]

Industry
September 04, 2014 Redefining brand activations

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]

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