Search Results for : Customer Journey

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses to understand their customers better and enhance their experience. A customer journey is not as abstract as one may think of it to be. It is, in fact, well thought out […]

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]