Search Results for : Customer Journey

By Vic Bageria, CEO and CVO at Sàvant Data System Creating an accurate customer journey blueprint can serve as a powerful tool for businesses to understand their customers better and enhance their experience. A customer journey is not as abstract as one may think of it to be. It is, in fact, well thought out […]

Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle East and out of Dubai in late May. Nearly four months into the launch, Communicate sat down with Geometry Global’s general manger Nick Walsh, executive creative director, Ben Knight and planning […]