Search Results for : Customer Engagement

Data-driven CXM organization, Merkle has been selected by Alhokair to deliver the performance marketing strategy for its retail clients.

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]

ICLP, a global loyalty agency, was founded in 1987 and has been present in the Middle East since 1993. It is now merging with loyalty, travel experiences, insurance and assistance businesses to become Collinson, which was incorporated in 1992. The company’s loyalty division comprises of three brands: ICLP; loyalty commerce specialism Collinson Latitude; and customer […]

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in 1948 by the late David Ogilvy, the company grew into a global network that incorporates several brands such as Ogilvy Public Relations, and Ogilvy & Mather advertising agency.  John Seifer, […]

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). This new investment adds to the $17 million of Series A funding received in 2012. The funding will be used to enhance […]