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Search Results for : Credit Card

Masterminds
Facebook Hub
June 25, 2020 How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

Industry
April 29, 2020 Understanding The Changes In Shopper Behavior

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

man
Choueiri Group Deep Dives
CG Updates
April 16, 2020
Anghami Introduces Community Support Plan
Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 Building for the Future
Majid Al Futtaim’s Head of Business Analytics Guillaume Thfoin explains how data became a key component of the group’s innovation strategy.
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
Industry
July 31, 2019 Capital One Data Breach Raises Questions Over Tech Companies’ Security

In the latest of big data beaches, bank holding company, Capital One Financial Corporation, released a statement discussing a breach in their database. The breach has allowed an unauthorized individual to gain access to  sensitive information of millions of their customers. Capital One stocks went down by 5.73 percent in response to the incident on […]

Industry
July 02, 2019 Why Facebook’s New Libra Coin is Good — and Really Bad — for the World

By Anne Connelly We’re at the edge of one of the greatest societal shifts since the separation of church and state. Ten years ago, with the creation of bitcoin, people were given the ability to digitally transact value without the need for a government to manage the system. Bitcoin marked the beginning of the separation […]

Industry
June 26, 2019 A Successful Brexit Campaign-That Has Absolutely Nothing To Do With British Politics

By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of […]

Industry
June 10, 2019 UNHCR: Tell Individual Stories

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]

Industry
May 01, 2019 Souq Is Now Amazon.ae

Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US, the company said in a statement. Customers can shop on Amazon.ae […]

Industry
March 28, 2019 News publishing in the digital age

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming more news than ever before, from more sources than ever before. They learn about their world and form opinions in very different ways. On the open web, anyone can […]

Industry
March 01, 2019 Marriott rebrands rewards program introducing ‘Bonvoy’

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Industry
February 24, 2019 How customer understanding drives consumer convenience

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other retailers and services providers are going online, the traditional vending machine has remained somewhat static. There have been minor upgrades over the years, such as accepting credit cards or selecting snacks […]

Industry
August 29, 2018 Did Google & Mastercard’s secret deal just violate consumer privacy?

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion […]

Industry
July 24, 2018 This new technology might just make advertising more expensive

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is pretty basic: What actually makes sense? The Interactive Advertising Bureau’s Tech Lab last week revealed details of a Blockchain Working Group pilot program that is designed to answer that question. The […]

Industry
July 22, 2018 This move just made it easier for Snapchat to get on the media plan

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Industry
May 31, 2018 Is your voice assistant spying on you?

Image credit: Daniel Berman/Bloomberg By Shelly Palmer, CEO of The Palmer Group Some people believe that voice assistant Alexa is listening all the time. This is true. Some people believe that Alexa records every word for posterity. This is false. Some people believe that having an Amazon Echo increases their risk of being hacked. This […]

Industry
April 23, 2018 Waseem Afzal’s 4 tips to make e-commerce a success

By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East brings together experts and businesses from all over the region to discuss the future and challenges of payments, fintech, e-commerce and retail. In its 19th edition, I had the opportunity to moderate a roundtable discussion with some of the brightest […]

Industry
October 09, 2017 How to build an award-winning campaign

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy. Some believe that the award is a testament to their creativity, effectiveness, and overall superiority. Others see it as nothing more than a fabricated PR gimmick that was most likely paid […]

Industry
September 25, 2017 Why now is the time to jump onto the e-commerce wagon

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the […]

Industry
March 01, 2015 Dubai hosts Middle East Payment Forum

Security of payment card data, the future of online payments and growth of e-commerce will be highlighted in the first Middle East Payment Forum hosted in Dubai at the Conrad Hotel next month. The day-long event, scheduled to take place on March 19, is organized by PCI Security Standards Council, the US-based global authority on […]

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