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“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

In the latest of big data beaches, bank holding company, Capital One Financial Corporation, released a statement discussing a breach in their database. The breach has allowed an unauthorized individual to gain access to  sensitive information of millions of their customers. Capital One stocks went down by 5.73 percent in response to the incident on […]

By Anne Connelly We’re at the edge of one of the greatest societal shifts since the separation of church and state. Ten years ago, with the creation of bitcoin, people were given the ability to digitally transact value without the need for a government to manage the system. Bitcoin marked the beginning of the separation […]

By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of […]

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]

Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US, the company said in a statement. Customers can shop on Amazon.ae […]

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming more news than ever before, from more sources than ever before. They learn about their world and form opinions in very different ways. On the open web, anyone can […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Security of payment card data, the future of online payments and growth of e-commerce will be highlighted in the first Middle East Payment Forum hosted in Dubai at the Conrad Hotel next month. The day-long event, scheduled to take place on March 19, is organized by PCI Security Standards Council, the US-based global authority on […]