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Search Results for : Creativity

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Industry
February 28, 2021
What Kinds of Conversations Are Happening on Twitter?
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Industry
February 10, 2021
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
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People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
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Industry
February 04, 2021
The State of In-Housing
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People
February 02, 2021
What Happens When Technology And Art Come Together?
man
Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
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Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
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People
January 10, 2021
Communiquestion: Ready to Change by Design?
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People
January 04, 2021
Everything Has Changed, and Nothing is Changed
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People
December 20, 2020
The Role of Education in the Marketing Industry
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Industry
December 20, 2020
Epica Awards 2020 Winners Announced
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Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
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OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

People
October 11, 2020 Epica Awards 2020, Embracing Creativity During a Pandemic

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Industry
April 14, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these covid-19 times.

Culture
December 19, 2019 Agora Images: #Hope2019

“Hope is a good thing, maybe the best of things. And good things never die.”, says Andy Dufresne, the protagonist of the cult classic film, The Shawshank Redemption. In a time where turmoil is present almost everywhere, people look for hope to help guide them. These 50 photographs with the hashtag #Hope2019 are an illustration of the power of […]

Culture
December 12, 2019 Agora Images: #Red2019

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message. These 50 photographs with the hashtag #Red2019 will change the way you perceive the color. Agora images are a free-to-use app social app. The app is for the global photography community, with more […]

Industry
December 02, 2019 Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Culture
November 03, 2019 Rouge, the Color of Passion

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

Culture
October 29, 2019 How to Define Creativity

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that ancient cultures, societies, and civilizations were not creative – creative production has accompanied homo sapiens since the dawn of humanity. It only means that they had not conceptualized the creative process […]

Industry
October 21, 2019 Is Data the Road to Creativity?

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]

Culture
September 15, 2019 Why Creativity?

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus on this topic. First, whether society defines creativity as a way of life, a scientific mechanism or even some sort of magic, it is a phenomenon that makes our lives more […]

Industry
August 19, 2019 Make Peace With Silence

By Mario Morby Words like violence Break the silence Come crashing in Into my little world Enjoy the silence.  Lyrics from one of, if not, the greatest song of the 90s?  Don’t know. Maybe.  As much as I’d like to debate music from the 90s that would sort of contradict what I’m about to say, which […]

Industry
July 11, 2019 How Neuroscience Equips Us To Become Better Creators

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The conversation tends to focus either on the different technologies and their use in research and evaluation; or on learnings from behavioral […]

Culture
July 04, 2019 Communicate’s Fiction Contest

Communicate’s upcoming issue, September 2019, is deep-diving into a topic that is close to our hearts: Creativity. As part of the issue, we look to see some work from creative people themselves. You can be a resident anywhere in the MENA region. Write a fiction piece, a poem or any other type of creative format […]

Industry
August 12, 2018 The creative brand cheat sheet with Adobe’s Chris Duffey

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Industry
June 06, 2018 Can you put a price tag on creativity?

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater […]

Industry
April 04, 2018 9 questions with Ramsey Naja, chief creative officer, J. Walter Thompson MENA

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies, every day. 2. What do you hate about this industry? The fact that it is buying the stupid, ignorant and preposterous message that it is dying. 3. If you could be […]

Industry
July 11, 2016 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Culture
July 26, 2015 Six ways to keep creativity alive at work

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead, let your employees know that they are the main owners of the task at hand.  That feeling of ‘ownership’ will boost their creativity as they look for new ways to indulge […]

Industry
April 23, 2015 Creative thinking

Many of us are under a lot of pressure to be creative; to think of new product ideas or original pitches, come up with new marketing campaigns, or even manage the identity of top global brands. The problem is we don’t really have concrete methods to help us. In reality, creativity doesn’t come naturally to […]

Industry
March 08, 2015 Creativity meet convention

  Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is still on. Are big data and creativity parallel concepts that can never meet or are converging as we speak? Creativity often seems to appear out of thin air, in a dream, […]

Industry
June 25, 2014 JWT launches global scholarship program to support aspiring female creatives

  JWT Worldwide has announced an international scholarship program to assist and promote talented female creative advertising students. Named after both the industry’s and JWT’s first female copywriter, Helen Lansdowne Resor, the scholarship was launched to celebrate the agency’s 150th anniversary. Along with The New York Times, JWT hosted a panel at the Cannes Lions International […]

Industry
May 26, 2014 The IAA UAE chapter holds second session of its debates series

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]

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