Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a Dubai-based full-stack solution for publishers and digital advertisers. How fast is the programmatic ad market growing in the region and what is driving this growth? Programmatic advertising is growing rapidly across […]
As the region – and the world – entered an unprecedented time of confinement and isolation in March, leading Dubai-based bank Emirates NBD launched a series of initiatives to support people and businesses, helping them alleviate the financial pressure they are under and use contactless banking while staying safely at home. In parallel, Emirates NBD […]
WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the application of behavioral thinking in shopper marketing, to keep clients ahead of the transformation in retail. Since then, his work across the agency’s diverse roster has resulted in the adoption of […]
Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful creative process is to always start with the end: know who you’re talking to and what your content is meant to achieve.
The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]
The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that ancient cultures, societies, and civilizations were not creative – creative production has accompanied homo sapiens since the dawn of humanity. It only means that they had not conceptualized the creative process […]
Rami Abughazaleh, from copywriting agency Yala Creative, explains how to get the most out of your copywriter. Trust is important in the creative process. Let the agency make recommendations and guide your choices. While you may know your business inside out, leave actual writing to those who know writing best. Give detailed feedback, but always […]
Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something that media companies are not lacking in, it is data about their consumers. With the rise in connectivity and an ever-increasing connected user base, we know about our audiences more than […]