Search Results for : Content

Masterminds
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November 26, 2020 How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
“Hoping to learn how to strike the perfect balance between brand content and influencer content, we launched the first quadripartite regional test. The marriage of native influencer and brand content was the perfect mix to increase brand awareness and drive purchase intention. The positive findings of this test have clearly redefined our content & media strategy moving forward.” – Myriam Bunni, Senior Brand Manager Ultra Doux at L’Oreal Group
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
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Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
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Industry
November 18, 2020
Understanding the Challenges of Consumers' On-Site Search
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Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
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People
November 15, 2020
Pivot & Be Helpful
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
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Industry
November 12, 2020
SMB Day At The Tik Tok Hive
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Industry
November 11, 2020
What's Trending With GenZ?
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People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
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Culture
November 11, 2020
The Marketing Society’s Global Conversations: Why Upskilling Matters Now More than Ever
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
November 08, 2020 Brand Ripplr Changing the Game in the Influencer Marketing Space
Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million Series A investment from the Dubai Angel Investors and other individual investors.
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
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November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]
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November 02, 2020 How the Right Loyalty Program Can Help During a Pandemic

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]
People
October 25, 2020 Adapting to the New Normal: Video Content Strategy after Covid-19
Justina Rude, Co-Founder of video production company Evamotion, provides tips on how brands can scale up their marketing efforts to create compelling, inspiring, and actionable videos.