Search Results for : Consultants

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while this […]

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]