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Search Results for : Consultants

Industry
July 28, 2020 What Is The Future of Strategy?

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Industry
June 08, 2020 Connecting the Dots

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Culture
May 05, 2020 The Adman Strikes Back

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

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February 16, 2020
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November 21, 2019
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Industry
November 06, 2019 From Public to Personal: the Changing Face of PR

By Tariq Al Sharabi, MD at Cicero and Bernay Public Relations. Technological disruptions and digital progressions have impacted the world in ways that are complex and multifaceted. Consequently, all industries are facing a constant evolution. The communication and public relations (PR) sector is no different, with the field being in constant flux, always adapting, witnessing […]

Industry
August 11, 2019 David Droga On What Happened With Accenture

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

Industry
July 24, 2019 Feasting On The Five Layers Of Innovation

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Industry
June 30, 2019 It’s Time For Media Agency Leaders To Suit Up

By Hallie Johnston We all know the doom-and-gloom headlines about the short lifecycle of CMOs, the squeeze on the agency business model and the continuous fragmentation in the media ecosystem. Never before in the history of marketing and advertising have clients and brands been as overwhelmed with new ways to connect with consumers. And while this […]

Industry
June 19, 2019 Are Consultants The New Agencies?

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants to the advertising world; consulting firms. But now, they’re already here! Let me begin by saying that during my time working within media agencies, Accenture and other firms on a global […]

People
May 26, 2019 Rishad Tobaccowala On Growth Hacking Publicis- And Himself!

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of Digitas LBi and Razorfish, he spent some time in leadership roles at VivaKi and Starcom IP as well as other companies under the Publicis umbrella. Today he is the […]

Industry
April 08, 2019 Hotwire and The Hoffman Agency Form Exclusive Partnership in Asia

Hotwire, the global communications agency, represented in MEA through its exclusive partner Active Digital Communications, has announced an exclusive partnership with The Hoffman Agency to collaborate in Asia.  “Dubai-based Active DMC has many international clients across the world as part of our partnership with Hotwire. The addition of Hoffman into our partner network now allows […]

Industry
February 11, 2019 MCG& forms strategic alliance with Daniel Marks

(L: Justin McGuire, Founder and CEO of MCG& Group; R: Dan Matthews, Founder and CEO, Daniel Marks) The recruitment and executive search firms Daniel Marks and MCG& Group have formed a strategic alliance to be known as DMCG Global. This partnership provides a global recruitment network of over sixty consultants covering territories including North America, UK, […]

Industry
December 24, 2018 What’s happening in the world of PR today?

By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of our connected world today, the pressures on brands are unrelenting and their need for a PR partner and strategic content marketing consul, is a matter of necessity. Companies of all sizes, government bodies, personalities, NGOs and more all have […]

Industry
October 11, 2018 5 reasons why GSK consolidated global account with Publicis

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and GroupM. It has now decided to consolidate its estimated $1.7 billion global media buying assignment with Publicis Media effective next year. A bit of history In 2010, GroupM’s MediaCom – the then […]

People
September 26, 2018 7 Questions to Joy Films’ Ali Azarmi

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK ([email protected]) with his partner […]

Industry
July 09, 2018 The rise of consultancies: Not a Greek tragedy after all

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I probably have some Greek in me. Growing up in a Greek household meant reading mythology was mandatory and consequently, you develop a strong understanding of the idea of a self-fulfilling prophecy. […]

Industry
July 02, 2018 “It’s not a lipstick and high heels story,” says Ford on marketing to women in Saudi

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

Industry
June 24, 2018 “I’m really focused on WPP more than I am on what Martin is doing.”

Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

Industry
June 09, 2018 Why GroupM’s Lindsay Pattison thinks Cannes Lions needs to move

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry. […]

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