Search Results for : Communications

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at threat. Following the MENA Information Security Conference held in Riyadh on October 5 and 6, independent marketing communications consultancy and the event’s communications partner W7Worldwide, along with organizer VirtuPort, have released […]

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions starting from 30th August till 3rd September with communication leaders from the Middle East and abroad. Communicate speaks with Jonty Summers, Chairman of MEPRA and Managing Director […]

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the lives of more than 160 people, injured thousands, and left as many as 300,000 without a home. Communicate spoke with Nada Elbarshoumi, MEPRA Youth Board Member, and  Senior Manager […]

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The coronavirus pandemic is a reminder that we are all part of one global community and dependent on each other. This year, the holy month of Ramadan lands amidst efforts across the […]

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to adapt more quickly than ever. With the current ongoing pandemic, many of the conferences and events which have been scheduled for the coming months, have all come to a standstill. But […]

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership with the World Health Organization, UNICEF, and UNDP, and a $1m donation to the Poynter Institute’s International Fact-Checking Network (IFCN). The WhatsApp coronavirus information hub which can be found on whatsapp.com/coronavirus,  provides […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers. Here are a few tips […]

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial intelligence (I’m still skeptical), the convergence of internal and external communications, the digital workplace and the like. Some knowledgable folks out there are even predicting that the role of communicators will […]

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful brands. Storytelling is an essential marketing tool that helps brands develop communication that is memorable, emotionally engaging, and profitable. A brand story need not be overly elaborative; it just […]

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we are able to send, receive and capture information about personal messages, business messages and marketing messages is mind boggling. I also love the power of this industry to form and change […]

Recently, 20/20 Productions, a creative communications agency based out of Edinburgh, Scotland, opened the doors of its new Dubai office. The company’s directors claim to have made the decision to launch the Dubai presence because of various contract wins and an increase in demand from clients for support in the Middle East. The privately owned […]

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes – belongs to a brand today. Beyond the normal concept of goods and services that are necessary in an individual’s life, brands have become a “must-have” quotient to match today’s mindsets. […]

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

Grayling, global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new office will act as a regional hub for East Africa. Grayling has developed a client-base across the African continent which it has represented until now through […]

  In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They were briefed separately and in a specific sequence. They operated in isolation and the scope of each was defined by the decisions of the preceding level in the pecking order. Like […]