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Search Results for : Communications

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People
March 10, 2021
GV
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People
March 08, 2021
An Open Letter To Our First Woman CEO, Before She Goes
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People
March 08, 2021
The Power To Do More – How Brands Are Building Platforms To Drive Equality
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People
March 08, 2021
What It Means To Be A Woman In PR In 2021
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People
March 08, 2021
MEPRA Leaders Pledge Support On International Women's Day To Accelerate Gender Parity
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People
March 02, 2021
Science + Emotion = Engagement
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People
March 01, 2021
Why Solid Management Skills Are Such A Plus for Marketers
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People
February 19, 2021
Edmond Moutran Has Passed Away
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People
February 18, 2021
AR As the Next Step for Outdoor
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Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
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People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
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People
February 03, 2021
The Trends In PR that Will Continue to Impact Businesses In 2021
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People
January 27, 2021
What the Michael Page 2021 Salary Guide Tells Us About the State of Marketing In the Region
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People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
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People
January 24, 2021
Why We Need to Regulate Social Media Now
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People
January 20, 2021
The Effects of the Pandemic on Customer-Brand Interactions
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Industry
January 18, 2021
2030 - Working In the Dematerialized Office
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
Industry
October 18, 2020 How to Manage a Cyber-Attack from a Communications Perspective

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at threat. Following the MENA Information Security Conference held in Riyadh on October 5 and 6, independent marketing communications consultancy and the event’s communications partner W7Worldwide, along with organizer VirtuPort, have released […]

Industry
October 15, 2020 PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Industry
August 30, 2020 MEPRA Leadership Majlis Goes Virtual

The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions starting from 30th August till 3rd September with communication leaders from the Middle East and abroad. Communicate speaks with Jonty Summers, Chairman of MEPRA and Managing Director […]

Culture
August 27, 2020 The Beirut Outreach Initiative

The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions that claimed the lives of more than 160 people, injured thousands, and left as many as 300,000 without a home. Communicate spoke with Nada Elbarshoumi, MEPRA Youth Board Member, and  Senior Manager […]

People
May 06, 2020 Harnessing the Power of Communication During Ramadan

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The coronavirus pandemic is a reminder that we are all part of one global community and dependent on each other. This year, the holy month of Ramadan lands amidst efforts across the […]

Industry
April 12, 2020 Virtual Events – The Pros and Cons

Human nature has always been designed to adapt to changing events in the environment. The advancement in technology has allowed the human race to adapt more quickly than ever. With the current ongoing pandemic, many of the conferences and events which have been scheduled for the coming months, have all come to a standstill. But […]

Industry
March 23, 2020 Whatsapp Launches Initiatives To Tackle the Coronavirus Pandemic

WhatsApp launches two initiatives to support the global fight against the Coronavirus pandemic: the global launch of the WhatsApp Coronavirus Information Hub in partnership with the World Health Organization, UNICEF, and UNDP, and a $1m donation to the Poynter Institute’s International Fact-Checking Network (IFCN). The WhatsApp coronavirus information hub which can be found on whatsapp.com/coronavirus,  provides […]

Industry
March 10, 2020 COVID-19: A Case in Point For Employee Response Communications

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

Industry
February 26, 2020 How to Communicate a Successful Merger and Acquisition

By Komal Mishra, communications specialist at Active DMC Mergers and acquisitions (M&A) can often create uncertainties and discomfort for employees and stakeholders. An effective and accurate communications strategy can ease some of this stress. Without it- you run the risk of rumors, perplexed brand messaging, disappointed employees and distrustful customers. Here are a few tips […]

Industry
April 10, 2019 Communications industry inspired to be braver

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

Industry
February 08, 2019 The growing pains of communicators in the Gulf

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial intelligence (I’m still skeptical), the convergence of internal and external communications, the digital workplace and the like. Some knowledgable folks out there are even predicting that the role of communicators will […]

Industry
January 24, 2019 The 3 Ps of using storytelling to connect with consumers

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to build meaningful brands. Storytelling is an essential marketing tool that helps brands develop communication that is memorable, emotionally engaging, and profitable. A brand story need not be overly elaborative; it just […]

Industry
May 24, 2018 8 questions with Tetra Pak’s Khaled Ismail

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we are able to send, receive and capture information about personal messages, business messages and marketing messages is mind boggling. I also love the power of this industry to form and change […]

Industry
November 19, 2015 20/20 Productions opens shop in Dubai

Recently, 20/20 Productions, a creative communications agency based out of Edinburgh, Scotland, opened the doors of its new Dubai office. The company’s directors claim to have made the decision to launch the Dubai presence because of various contract wins and an increase in demand from clients for support in the Middle East. The privately owned […]

Industry
September 20, 2015 Brand macrocosm

Everywhere we look, anything we see or use – watches, coffee shops, desks, courier services, computers, televisions, mobile phones, pens, clothes, cars and shoes – belongs to a brand today. Beyond the normal concept of goods and services that are necessary in an individual’s life, brands have become a “must-have” quotient to match today’s mindsets. […]

Industry
September 03, 2015 Horizon FCB wins Dubai South account

Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with the intent to raise global brand awareness and position Dubai South as a key destination for logistics, aviation and commercial trade. Horizon FCB will initiate Dubai South’s creative efforts to reflect upon […]

Industry
August 10, 2015 Clique rolls out new brand identity

Clique Communications Group, now Clique, has recently announced its new brand  identity and new integral members. “We wanted to create an identity that truly represented who we are,” says Ashwin Salian, Clique’s managing partner & co-founder, in a press statement. “After six years in the region, we have changed and grown a lot. The rebranding process was […]

Industry
August 05, 2015 Four Communications will expand due to BGF investment

Four Communications, the independent communications agency located in London, Abu Dhabi, Dubai and Edinburgh, is ready to undergo an expansion due to a £10 million equity finance investment from BGF (Business Growth Fund), taking a minority stake in the agency. The key services provided by Four Communications, include, PR, public affairs, marketing, sponsorship, digital and […]

Industry
April 27, 2015 Grayling launches flagship African office in Kenya

Grayling, global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new office will act as a regional hub for East Africa. Grayling has developed a client-base across the African continent which it has represented until now through […]

Industry
January 11, 2015 Comms full circle

  In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They were briefed separately and in a specific sequence. They operated in isolation and the scope of each was defined by the decisions of the preceding level in the pecking order. Like […]

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