Search Results for : Comedy

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

The title might’ve felt a little misleading right? Considering everything that’s happening with the platform right now around the world; banned in India, undergoing a bidding war in the US. Sheesh, tech companies can never catch a break these days. But despite these issues, research from analytics and technology consultancy AnaVizio highlights how the platform […]

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

“A joke is basically two things that shouldn’t fit together, but you make them fit together with a really nice twist that your brain enjoys,” says Adam Hunt, Creative Director at White Label Comedy, a creative content agency based in the UK that is powered by comedy writers. Communicate spoke with Hunt to understand what goes […]

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around the globe and in the region.  What were the significant consumption trends by users on Spotify during the lockdown period? Audio plays a very important role in people’s lives, because of […]

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally M*A*S*H* (1983) M*A*S*H*, centered around a group of surgeons part of a mobile army surgical hospital (MASH) during the Korean War, aired during the Vietnam War and […]

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature. In the era of online streaming, content has become more diversified and region-specific. An increasing number of brands and production houses are working with streaming and social media platforms to create and […]

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the […]

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively run on premium partner content called Snapchat Shows. According to the company, TV networks and entertainment studios are reimagining popular series for Snapchat, with shows across entertainment, sport, food […]

With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which experiences a significant increase in user consumption during this period and therefore a peak in the advertising industry. Twitter conducted an online survey with users who celebrate Ramadan in the UAE, […]

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you bear three simple rules in mind. The holy month of Ramadan is with us, so be ready to read multiple articles from many experts discussing its impact on advertising, media consumption, […]