Search Results for : Choueiri Group

man
Choueiri Group Deep Dives
Covid-19 Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Covid-19 Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Covid-19 Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
Covid-19 Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
Covid-19 Updates
Choueiri Group Deep Dives
August 20, 2020 What Are ‘Zoomers’ in the Region Watching?
Continuing to take a closer look at how the Covid-19 Pandemic has given rise to an entirely new and very significant TV audience – GEN Z “Zoomers” – in the MENA region, AETOSWire’s latest research piece (powered by Choueiri Group’s Data Team) identifies the most popular content (Top 5 Series) which this audience segment has been tuning into. With media consumption on the rise and TV viewership in particular soaring to new heights, this information is aimed at benefiting brands seeking the most impactful advertising and sponsorship opportunities which TV can deliver today.
man
Choueiri Group Deep Dives
Covid-19 Updates
July 28, 2020
Gen Z Is On TV All Over The World
Industry
July 28, 2020 Gen Z Is On TV All Over The World

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver […]
man
Choueiri Group Deep Dives
Covid-19 Updates
July 14, 2020
Gen Z is on TV – Discover our Latest Insights
Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
man
Choueiri Group Deep Dives
Covid-19 Updates
June 21, 2020
Ramadan 2020 – How Consumers in MENA Adapted to the Unusual
Covid-19 Updates
Choueiri Group Deep Dives
May 19, 2020 Reflecting On An Unusual Ramadan
The Choueiri Group’s data team examines how the Covid-19 pandemic is impacting the lives of Arabs in the UAE and KSA during the holy month of Ramadan. From the evident shifts in Ramadan activities to restrained and new spending habits- the research also focuses on consumer mindsets, once the lockdown begins to ease. The ongoing research initiative is aimed at supporting regional brands during the current crisis and equipping brand custodians with a better understanding of their audiences.
man
Choueiri Group Deep Dives
Covid-19 Updates
May 11, 2020
Cross Generation Impact of the COVID-19 Pandemic
Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]
Covid-19 Updates
Choueiri Group Deep Dives
April 21, 2020 How Covid-19 is changing Consumer’s Daily Life in KSA
In under a month’s time, the COVID-19 outbreak has swiftly transformed how millions of Saudi residents live out their daily routines. Powered by Choueiri Group’s Data Team, their latest report presents insightful findings into how the pandemic is impacting Arab consumers’ purchasing behavior and how the new ‘indoor living’ lifestyle is affecting their consumption of media. The survey was conducted over two waves, in order to track significant changes amidst the evolving COVID-19 backdrop.
Covid-19 Updates
Choueiri Group Deep Dives
April 13, 2020 Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE
In the fifth installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Middle East Media Services, owned by the Choueiri group compares data findings compiled over the last two weeks of March, to the findings of the same period in February 2020 in Saudi Arabia and the UAE. These depict how TV viewership, as well as the time spent on TV entertainment, have significantly increased for Arab audiences across both Dubai TV and Dubai ONE.
man
Choueiri Group Deep Dives
Covid-19 Updates
April 07, 2020
Brands To Benefit From Generating Leads in a Brand Safe Environment
Covid-19 Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
Covid-19 Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
man
Choueiri Group Deep Dives
Covid-19 Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
man
Choueiri Group Deep Dives
Covid-19 Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
man
Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
Covid-19 Updates
Choueiri Group Deep Dives
September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.
Covid-19 Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.
man
Choueiri Group Deep Dives
Covid-19 Updates
May 20, 2020
Reaffirming the Performance and Power of TV
Covid-19 Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
Industry
September 11, 2018 Choueiri Group’s AMSI appointed as media representatives for the General Entertainment Authority of Saudi Arabia

Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority (GEA) of Saudi Arabia. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing the most sought-after live entertainment offerings to the Kingdom. AMSI will retain the representation rights to sell advertising space […]
Industry
March 22, 2017 DMI and MEMS launch “The Victorious – Season 3” with Brazilian football superstar Ronaldinho in attendance

DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of all DMI media, recently co-hosted a vibrant kick-off launch event and dinner reception on March 14, 2017. The exclusive gathering was held to mark the beginning of another season of the […]
Industry
May 19, 2014 DMS signs exclusive partnership with rich media specialist Screen-it By Strategies

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a Dubai-based rich media and digital brand experience specialist. The tie-up focuses on offering DMS’ clients creative and executive expertise in crafting rich media campaigns. Screen-it By Strategies offers a distinct approach […]
Industry
February 11, 2014 Choueiri Group appoints exclusive media rep for AMSI in Turkey

Turkey-based leading independent media representation house, SatisOfisi, recently announced its appointment as the exclusive and official local media representative office in Turkey for Choueiri Group’s  Arabian Media Services International (AMSI) – which acts  as the exclusive media representative of MBC Group – the Middle East North Africa region’s largest  entertainment and media conglomerate. Made effective  as […]
Industry
February 02, 2014 DMS wins media representation for Kooora.com

  Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for Kooora.com, the Middle East-based online destination for global and regional sports. Kooora.com is a digital platform aimed at sports fans and enthusiasts with a focus on football, as well as a […]