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Search Results for : Choueiri Group

IAB MENA Announces Changes in Board Leadership
People
January 24, 2023
IAB MENA Announces Changes in Board Leadership
Choueiri Group’s DNA Appointed Media Representatives for Alsumaria
Industry
January 16, 2023
Choueiri Group’s DNA Appointed Media Representatives for Alsumaria
Top 30 Leaders 2021: #18 Pierre Choueiri
People
May 19, 2022
Top 30 Leaders 2021: #18 Pierre Choueiri
IAB GCC Announces New Board Members
Industry
April 28, 2022
IAB GCC Announces New Board Members
MENA Effie Thought Leadership Program 2022: A Brief Recap
Industry
April 06, 2022
MENA Effie Thought Leadership Program 2022: A Brief Recap
Tax Considerations for Influencer Marketing
LEAD with ABG
Transparency in Influencer Marketing
March 31, 2022
Tax Considerations for Influencer Marketing
Nahayan bin Mabarak: UAE’s Success Is the Result of Exceptional Leadership for Building Sustainable Future
Choueiri Group Deep Dives
CG Updates
March 23, 2022
Nahayan bin Mabarak: UAE’s Success Is the Result of Exceptional Leadership for Building Sustainable Future
Pierre Choueiri Receives Bunyan Award for Leadership and Entrepreneurship
Choueiri Group Deep Dives
CG Updates
March 23, 2022
Pierre Choueiri Receives Bunyan Award for Leadership and Entrepreneurship
DMS Rolls-out InMotion Outcome-Based Solutions to the MENA Advertising Market
Choueiri Group Deep Dives
CG Updates
February 21, 2022
DMS Rolls-out InMotion Outcome-Based Solutions to the MENA Advertising Market
Abu Dhabi Media Announces Ending the Contract with MediaSat, Subsidiary of Choueiri Group
Industry
February 15, 2022
Abu Dhabi Media Announces Ending the Contract with MediaSat, Subsidiary of Choueiri Group
Event Agency Brag Appoints Choueiri Group’s DigiNet Arabia (DNA) as Exclusive Media Representatives in the UAE
Choueiri Group Deep Dives
CG Updates
February 08, 2022
Event Agency Brag Appoints Choueiri Group’s DigiNet Arabia (DNA) as Exclusive Media Representatives in the UAE
TAG Expands International Standards to GCC Region
Industry
November 18, 2021
TAG Expands International Standards to GCC Region
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
Choueiri Group Deep Dives
CG Updates
October 26, 2021
DMS Wins Exclusive Media Representation Across MENA for Leading Video Streaming Player Viu
The Trade Desk and Choueiri Group Partner Up
Choueiri Group Deep Dives
CG Updates
September 27, 2021
The Trade Desk and Choueiri Group Partner Up
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Industry
September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
DMS Lauded and Recognized for Its Publisher First-Party data Capabilities
Choueiri Group Deep Dives
CG Updates
June 27, 2021
DMS Lauded and Recognized for Its Publisher First-Party data Capabilities
Zee Entertainment's “ATL Media” Awards Exclusive Advertising Rights For Five Premium TV Channels To Choueiri Group's “Diginet Arabia”
Choueiri Group Deep Dives
CG Updates
April 18, 2021
Zee Entertainment's “ATL Media” Awards Exclusive Advertising Rights For Five Premium TV Channels To Choueiri Group's “Diginet Arabia”
Choueiri Group Unveils New Report Titled ‘Ramadan 2021: What to expect this year?’ CG Updates
Choueiri Group Deep Dives
March 29, 2021 Choueiri Group Unveils New Report Titled ‘Ramadan 2021: What to expect this year?’
With the Holy month of Ramadan knocking on the door, and with the goal empowering our market approach with a better understanding of how people live Ramadan, Choueiri Group reached out directly to Arab consumers through an online survey.
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
Choueiri Group’s C-Media Appointed as Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama Channels
Choueiri Group Deep Dives
CG Updates
February 04, 2021
Choueiri Group’s C-Media Appointed as Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama Channels
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
How Did the Pandemic Impact Retail in KSA?
Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
Audio Marketing: Are You Ready to Talk the Walk?
Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC CG Updates
Choueiri Group Deep Dives
September 29, 2020 Pierre Choueiri Issues his First Comments on the Non-Renewal of the Partnership Between MBC Group and AMS FZ LLC
Tackling the non-renewal of the partnership between MBC Group and AMS FZ LLC after nearly 16 years of sustained commercial growth, Pierre Choueiri: “We’re proud of the mutual trust, record growth and shared successes with MBC Group, over 16 years. New partnerships with top industry players in perspective.”
DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut” CG Updates
Choueiri Group Deep Dives
September 14, 2020 DMS’ Exclusive Media Partner Anghami Raises Over $1 Million in Donations with “The Sound of Beirut”
Beirut’s sound echoed louder than ever before on Anghami on the night of Thursday, September 8, rolling out a rhythm of hope and sending messages of support to the Lebanese capital that translated into more than $1 million in donations.
Research on Advertising Perception – Intensive Hair Care Category CG Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
“The Sound of Beirut” Fundraiser on Anghami CG Updates
Choueiri Group Deep Dives
September 03, 2020 “The Sound of Beirut” Fundraiser on Anghami
Healing Beirut’s wounds, one song at a time.
Zoomers Worldwide – What Are They Watching? CG Updates
Choueiri Group Deep Dives
September 01, 2020 Zoomers Worldwide – What Are They Watching?
The Covid-19 pandemic has resulted in a notable increase in TV viewership for the “global zoomers” audience group. Powered by the Choueiri Group’s Data Team, findings from their latest research which are illustrated in the infographic below highlight how the increased viewership enables the group’s advertising partners to tap into the full range of opportunities that TV stands to deliver to this heavily impacted audience group.
Brands Can Now Get Behind Disney Soundtracks On Anghami OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.
Gen Z Is On TV All Over The World
Choueiri Group Deep Dives
CG Updates
July 28, 2020
Gen Z Is On TV All Over The World
Gen Z Is On TV All Over The World Industry
July 28, 2020 Gen Z Is On TV All Over The World

The latest research installment powered by Choueiri Group’s data team takes a closer look at how the Covid-19 crisis has brought about a significant surge in TV viewership for Gen Z “Zoomers” around the globe. The findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities that TV can deliver […]
Gen Z is on TV – Discover our Latest Insights
Choueiri Group Deep Dives
CG Updates
July 14, 2020
Gen Z is on TV – Discover our Latest Insights
Reaffirming the Performance and Power of TV
Choueiri Group Deep Dives
CG Updates
May 20, 2020
Reaffirming the Performance and Power of TV
Brands To Benefit From Generating Leads in a Brand Safe Environment
Choueiri Group Deep Dives
CG Updates
April 07, 2020
Brands To Benefit From Generating Leads in a Brand Safe Environment
MBC Group – An Indispensable Companion during Hard Times CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
MBC Group’s #STAYATHOME Operation Registers Significant Growth CG Updates
Choueiri Group Deep Dives
April 02, 2020 MBC Group’s #STAYATHOME Operation Registers Significant Growth
At the onset of the unprecedented covid-19 situation, MBC Group launched its #stay_at_home operation in March, aiming to provide the ultimate in entertainment and informative content, luring people in to stay glued to their screens at home. After three weeks, the region’s leading broadcasters have witnessed unprecedented growth levels in time spent on TV across all of their TV channels and VoD. The period spanning March 22-28 registered the highest increase since the “Stay at Home” operation was launched.
The Impact of Covid-19 on TV Content Consumption in KSA CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
How COVID-19 Is Impacting TV Advertising
Choueiri Group Deep Dives
CG Updates
March 29, 2020
How COVID-19 Is Impacting TV Advertising
Choueiri Group’s AMSI appointed as media representatives for the General Entertainment Authority of Saudi Arabia Industry
September 11, 2018 Choueiri Group’s AMSI appointed as media representatives for the General Entertainment Authority of Saudi Arabia

Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority (GEA) of Saudi Arabia. The tie-up effectively enables the region’s advertisers and brands to benefit from GEA’s leadership in bringing the most sought-after live entertainment offerings to the Kingdom. AMSI will retain the representation rights to sell advertising space […]
DMI and MEMS launch “The Victorious – Season 3” with Brazilian football superstar Ronaldinho in attendance Industry
March 22, 2017 DMI and MEMS launch “The Victorious – Season 3” with Brazilian football superstar Ronaldinho in attendance

DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of all DMI media, recently co-hosted a vibrant kick-off launch event and dinner reception on March 14, 2017. The exclusive gathering was held to mark the beginning of another season of the […]
DMS signs exclusive partnership with rich media specialist Screen-it By Strategies Industry
May 19, 2014 DMS signs exclusive partnership with rich media specialist Screen-it By Strategies

  Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced its exclusive partnership with Screen-it By Strategies, a Dubai-based rich media and digital brand experience specialist. The tie-up focuses on offering DMS’ clients creative and executive expertise in crafting rich media campaigns. Screen-it By Strategies offers a distinct approach […]
Choueiri Group appoints exclusive media rep for AMSI in Turkey Industry
February 11, 2014 Choueiri Group appoints exclusive media rep for AMSI in Turkey

Turkey-based leading independent media representation house, SatisOfisi, recently announced its appointment as the exclusive and official local media representative office in Turkey for Choueiri Group’s  Arabian Media Services International (AMSI) – which acts  as the exclusive media representative of MBC Group – the Middle East North Africa region’s largest  entertainment and media conglomerate. Made effective  as […]
DMS wins media representation for Kooora.com Industry
February 02, 2014 DMS wins media representation for Kooora.com

  Digital Media Services (DMS), the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for Kooora.com, the Middle East-based online destination for global and regional sports. Kooora.com is a digital platform aimed at sports fans and enthusiasts with a focus on football, as well as a […]