When self-proclaimed “brand futurist”, acclaimed author and Time magazine’s 2009 Influential 100 list honoree, Martin Lindstrom, set out to unravel the subconscious motives of addictive smokers in a neuromarketing study (neuromarketing explores cognitive, emotional and sensorimotor responses to marketing stimuli) of unprecedented scale and size in 2004, his drives were, quite oppositely, very conscious. Lindstrom’s mother was […]
