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Search Results for : Buy Button

Industry
April 04, 2019 Rethinking Neuromarketing

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain […]

Industry
March 14, 2016 Small screen, big ideas

Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile – and now, we’re again including new screens through wearables and virtual reality, resulting in a shift in consumers’ consumption habits and technology adoption. The one interesting element that governs this seismic […]

Industry
October 07, 2015 Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a talk during Advertising Week. “Advertising is going to get exponentially more expensive,” Armstrong said. That’s because every time e-commerce makes another purchase […]

Industry
August 05, 2015 Visa Inc. and Stripe enter into strategic partnership

Visa Inc. and mobile and online payment provider, Stripe, announce a strategic partnership in support of net technologies and online payment experiences for global merchants, developers and consumers. Stripe will continue it’s international expansion in emerging markets, specifically. To support this growth and joint long-term initiatives, Visa has also made a strategic investment in Stripe. The […]

Industry
July 20, 2014 Facebook unveils ‘Buy’ button, Twitter acquires payments startup

After the native ad, here comes the buy button. On Wednesday, both Facebook and Twitter made critical moves in their efforts to transform their platforms into formidable spaces for online commerce. On the morning of 17th July, Facebook unveiled a new test click-to-purchase product. Members on desktop computers or mobile devices will be able to […]

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