Search Results for : Brand Strategy

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

By Sharvari Alape Twitter, UNHCR, and the London-based Kniterate has launched a global Twitter campaign, #KnitForRefugees.  Mainly powered through social media, the campaign depends on retweets to spread awareness and raise funds. Once a tweet is retweeted, users get an automated response asking for donations. The campaign’s  initial launch has been in Dubai, after which it will […]

A robust approach designed to help brands secure decision rights, make better branding decisions and drive long-term strategy in the region – that would be nice, wouldn’t it? Through capturing quantitative research of the organization, market and target audience, fact-based branding is heralding a fresh approach to uncovering organisational truths, evaluating the effectiveness of activity […]