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Search Results for : Brand Strategy

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People
January 25, 2021
Elmir Arnautovic : "Future Is an Attitude"
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People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
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Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
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Industry
November 24, 2020
How to Navigate Marketing in 2021?
Industry
July 28, 2020 What Is The Future of Strategy?

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Industry
July 01, 2019 #KnitForRefugees: UNHCR and Twitter Launch Global Campaign

By Sharvari Alape Twitter, UNHCR, and the London-based Kniterate has launched a global Twitter campaign, #KnitForRefugees.  Mainly powered through social media, the campaign depends on retweets to spread awareness and raise funds. Once a tweet is retweeted, users get an automated response asking for donations. The campaign’s  initial launch has been in Dubai, after which it will […]

Industry
March 09, 2019 Why brands need to reconsider advertising to women

By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period in our history, where women in many corners of the world hold their own rights and stand equal alongside men. Which is why we have witnessed such a phenomenal growth in women entrepreneurship over the last two decades. From […]

Industry
March 06, 2019 Horizon FCB wins California Garden’s strategic & creative duties

California Garden has awarded its strategic and creative duties to Horizon FCB Dubai. The agency will be responsible for the repositioning and launch of the brand and its range under its new brand platform. This includes brand strategy, the brand relaunch as well as the marketer’s portfolio of food products within this year’s calendar. Mazen […]

Industry
June 14, 2018 What’s driving the Ogilvy rebrand after 70 years?

Previously known as Ogilvy&Mather, Ogilvy has restructured its operations under a new brand identity. Founded as Hewitt, Ogilvy, Benson & Mather in New York City in 1948 by the late David Ogilvy, the company grew into a global network that incorporates several brands such as Ogilvy Public Relations, and Ogilvy & Mather advertising agency.  John Seifer, […]

Industry
November 07, 2017 DDB EMEA partners with Jabreen Advertising in Oman

As it expands its footprint across the region, DDB EMEA has partnered with Oman-based Jabreen Advertising. Named Jabreen DDB, the Muscat-based agency brings with it a wealth of local and international experience. It is led by chairman and owner, Hatim Al Taie, who has been an active member of Oman’s media industry for over three […]

Industry
May 30, 2017 DDB’s head of social on the ABCs of Facebook advertising

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?” Workshop recap: Having worked on the client and agency side, Karavasilis has worked his way up the social media chain watching it change from a fun playground to a dreadful nightmare for […]

Industry
March 15, 2017 Bots & Brands: Introduction

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate them, bots are fast becoming the new vertical for brands to run campaigns on. These programmatic, digital assistants that sit inside social channels are becoming extremely popular around the world. Over […]

Industry
January 31, 2017 Meraas unveils new identity

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment. It’s also reflective of the company’s drive to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate’s reputation as a […]

Industry
January 26, 2017 “Alexa, write me an article”

Simon Jenkins, global social media director, Socialyse – part of the Havas Group, on his first week with the Amazon Echo My name is Simon Jenkins and I’m a geek. The thought of new and emerging tech really excites me. I’d argue that we are living in one of the most exciting times in terms […]

Industry
August 28, 2016 Cheil to handle Papa Murphy’s UAE

MAM Food Co has selected Cheil MENA as its lead creative advertising agency for Papa Murphy’s in the UAE. Effective immediately, the agency will provide a full suite of strategic and creative services for the account including brand strategy, design and advertising activities aimed at building brand awareness and growing its customer base in the […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
June 26, 2016 Twitter’s Ramadan Brand Index Week 2

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA. During this period, Twitter […]

Industry
June 19, 2016 Twitter’s Ramadan Brand Index Week 1

As users turn to social media platforms more and more during the month of Ramadan, so do brands. “During the month of Ramadan, between shortened working hours and natural instinct of our bodies to conserve energy, people’s minds turn to quiet exploration and discovery,” says Fahad Osman, brand strategy, Twitter MENA. During this period, Twitter […]

Industry
May 17, 2016 How TaskSpotting evolved from a start-up to a young enterprise

Launched as a start-up at ArabNet Dubai in 2014, TaskSpotting began as a research and insight crowdsourcing app that actually paid its users for participating in a “mission”. Essentially, the mobile app relied on geolocation to let users know about missions available around them – whether it was trying a new restaurant or comparing prices […]

Industry
March 07, 2016 Twitter’s Fahad Osman on live marketing and the importance of buttons

Twitter is partnering with Festival of Media MENA to launch its Live Marketing Award in the region, following the successful roll-out of the category in Asia. M&M Global spoke to Twitter’s head of brand strategy in MENA, Fahad Osman, about the rising trend for “live marketing”, and why engagement is what matters for advertisers. Why […]

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Choueiri Group Deep Dives
Programmatic
April 08, 2020
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