Insights
Industry
People
Culture
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
Insights
Brand Studio
Facebook Hub
Choueiri Group Deep Dives
OMD Corner
LEAD with ABG
ABOUT US
CONTACT US
ADVERTISE WITH US

Search Results for : Blockers

Industry
May 27, 2020 Growth Of the Blocked Web

Blockthrough, a company that provides software and methods to counter adblocking – has released a report in collaboration with their subsidiary company PageFair, that highlights the significant new trends in consumer adoption of adblocking around the world. According to the report, the battleground of the adblock wars has shifted to mobile. Mobile is driving a rapid […]

man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
A Tool to Remain Top-of-Mind
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
Industry
March 08, 2018 6 questions with PepsiCo’s Hossam Dabbous on how marketing has changed

Marketing used to be about the 4 Ps of price, product, promotion and place. But that isn’t the case anymore. In a world of increased connectivity and more options than ever before, marketing is no longer the same. This interview looks at the evolution of marketing as a function, and how it is reflected on […]

Industry
February 15, 2018 REVEALED: Google data fuels industry effort to block ‘annoying’ ads

Google has confirmed to Ad Age that an industry trade body tasked with deciding which “annoying” ad formats web browsers should block largely used its data and research methodology to do so. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company […]

Industry
January 03, 2018 Omnichannel personalization: why and how to get it right

By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their favorite stores where salespeople who knew their habits and preferences well would guide them accordingly. Consumers are nowadays connected and brands have become global. They expect personalized relationships with their favorite […]

Industry
September 25, 2017 Why now is the time to jump onto the e-commerce wagon

The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is yet to be launched, following several delays and an investment by Alshaya – followed by Amazon’s acquisition of Souq and Emaar’s acquisition of Namshi this year. At the time of the […]

Industry
July 27, 2017 Decoding the Saudi GenZ

By Amol Ghate, Managing Director, Kantar Insights – UAE The proliferation of digital media has led to massive fragmentation leaving marketers scrambling to understand which channels and creative ideas are best used to reach and engage their target audiences. Media options seem endless. To further complicate matters, these different digital choices and reactions to these choices […]

Industry
June 02, 2017 Google Chrome will automatically block annoying ads

By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report”. It will basically score a […]

Industry
April 05, 2017 3 lessons CMOs should learn from ad blocking

By Sourav Ganguly, chief media officer of Centric DXB There’s a very good and simple reason that ad blocking is taking off. Internet users find ads invasive, annoying and even irrelevant. While some advertisers resist ad blockers by working with publishers that block content for IP’s with blockers, others are opting to learn from it. Once […]

Industry
October 12, 2016 InSkin CEO Hugo Drayton on digital measurement

Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it, the agency has evolved to better cater to the needs of publishers and advertisers. Following the launch of InSkin’s MENA office we caught up with Drayton to hear his thoughts on […]

Industry
September 27, 2016 Simplifying the simplest social media platform… in case you haven’t yet

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

Industry
July 24, 2016 Skin in the game

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA office in Dubai later this year. We caught up with the company’s chief commercial officer Steve Doyle and MENA head of sales Toby Daniell to see what they’ve been up to […]

Industry
June 16, 2016 Save the Internet

Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer is advertisers. They fund the “free Internet” and they are the reason we can enjoy all the content websites (Forbes, CNN, Times), the social networks (Facebook, Twitter, Instagram), search engines (horizontal […]

Industry
February 10, 2016 Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

Industry
January 04, 2016 Raising the bar

What are the major issues with mobile advertising today? Some [mobile advertising companies] transfer what they do on desktop to mobile and that’s the start of bad mobile advertising. Ads should also be dismissible. Most ads do have a small X [option to close], but the problem with this is that users can accidentally launch […]

Industry
January 04, 2016 Stumbling blocks

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from […]

Industry
October 14, 2015 We’re selling the marketing dream, but are we buying it?

Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and consumers a sense of meaning. Perhaps ironically, we in the marketing services industry are often terrible at ‘selling’ what we do. And it is hurting us. A lot. We’re notoriously better […]

Industry
October 07, 2015 Why AOL’s Tim Armstrong says advertising is about to get ‘exponentially more expensive’

If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead of them, AOL CEO Tim Armstrong said Wednesday in a talk during Advertising Week. “Advertising is going to get exponentially more expensive,” Armstrong said. That’s because every time e-commerce makes another purchase […]

Industry
September 30, 2015 Ad Age imagines a world without ads

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair with a thick book on his lap; there’s a roaring fireplace to his right, a teapot on a table to his left. “And now we’re reading from the dictionary,” he declares […]

man
Industry
February 28, 2021
The Online Epidemic
Industry
September 08, 2015 IAB explores its options to fight ad blockers, including lawsuits

As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry’s more prominent organizing bodies. A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board […]

Subscribe to

our newsletter.

This site uses cookies: Find out more.

Logo
  • Insights
  • Industry
  • People
  • Culture
  • Brand Studio
  • Facebook Hub
  • Choueiri Group Deep Dives
  • OMD Corner
  • LEAD with ABG
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy
  • Disclaimer
NEWSLETTER

Get a monthly round-up of Communicate's best insights

© 2020 communicateonline.me
About Us
Contact Us
Advertise With Us
Privacy Policy
Disclaimer
icon
icon
icon
icon
icon
© 2020 communicateonline.me