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Search Results for : Banners

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Industry
February 18, 2021
Pay Attention to These Trends In 2021
Industry
April 29, 2020 Understanding The Changes In Shopper Behavior

As the region witnesses the surge in e-commerce popularity, retailers wonder as to what kind of new habits will this instill into the consumer. To learn more about the reasons for the changing habits in consumers and how it will impact the retail industry, Communicate sat with Sachinn J Laala and Richard Nicoll, CEO and Managing […]

Programmatic
Choueiri Group Deep Dives
April 09, 2020 A Rich Programmatic Future
Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.
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Choueiri Group Deep Dives
Programmatic
April 08, 2020
A Tool to Remain Top-of-Mind
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Choueiri Group Deep Dives
CG Updates
April 07, 2020
Brands To Benefit From Generating Leads in a Brand Safe Environment
Industry
December 22, 2019 McDonald’s Recruits Through Snapchat Lens

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Industry
September 10, 2019 It’s Time to Change The Way We Think About Creative

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal interaction. Today, marketers need to ensure consistency across all channels, and performance ads often don’t meet those standards.  It’s […]

Industry
July 08, 2019 How Advertisers Can Reconcile Branding and Performance?

By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers in 2018 at 52 percent— and that number will only grow, according to the 2019 Middle East Report on Travel Advertising published by SOJERN. Whereas, two in three (61 percent) travel marketers plan to spend more on digital in […]

Industry
June 23, 2019 The Takeaways From Cannes Lions 2019

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

Industry
March 31, 2019 8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts

1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in total global ad spend in 2019 reaching $623 billion – substantially ahead of the 4 percent forecast made in the previous edition of the report, published in December 2018. Zenith forecasts […]

Industry
January 16, 2019 “Print remains the backbone of any brand campaign”

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Industry
January 31, 2018 Put your money where the data is!

By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to mind: DMPs, dynamic banners, A|B, multi-variant, and programmatic, are all buzz words being discussed among agency and brand peers; however, are brands in the MENA region really using these capabilities to […]

Industry
July 23, 2017 Exclusive: Interview with Pierre Choueiri

Pierre Choueiri, Chairman and CEO, Choueiri Group, on what’s in store for Choueiri and the industry How are budgets changing in difficult times? How much is moving toward digital and is it at the expense of other channels? The media industry has been going through some tricky years, where in 2016, we saw an approximate […]

Industry
July 03, 2017 How to measure the ROI of advertising

By Ambarish Gupta, Founder & CEO, Knowlarity How does one conclude if their moolah is being wisely spent on advertising campaigns? Well, this is a question that has been daunting agencies and clients alike for quite some time now. While, the print-only age had its own challenges, the influx of the online revolution in this […]

Industry
May 07, 2017 5 mins with PepsiCo’s Dani Afiouni

PepsiCo gave audiences a glimpse of its potential foray into a futuristic AI-driven world with the Pepsi Smart Supermarket, a cardless cashless pop-up, and the Pepsi BOT’ler, a smart butler that took drink orders from users’ smartphones. We caught up with Dani Afiouni, head of consumer engagement and media MENA at PepsiCo to know more about […]

Industry
March 20, 2017 On hold: mobile advertising in MENA

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

Industry
August 17, 2016 Digitraction

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

Industry
April 09, 2016 Pitfalls of crafting a digital strategy

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in […]

Industry
January 04, 2016 Breaking it down

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are enough critiques highlighting the challenges of programmatic and its use cases. In this article, I attempt to scour through the playing field by looking at the big-picture trends of mature markets […]

Industry
January 04, 2016 Stumbling blocks

Remember when you were really engrossed in watching something (ahem, ahem) online and kept getting interrupted by pop-up ads? Or when you’d hidden a certain tab somewhere when a parent or boss hovered over you, only to have pop-ups give you away? Enter ad blockers. Today, they are living a second life, moving on from […]

Industry
June 14, 2015 Criteo’s fusion of man and machine in the Middle East

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate got to chat with Gregory Gazagne, executive vice president of EMEA with Criteo. The performance marketing technology company has had a remote presence in Dubai since 2012, but with a local […]

Industry
July 27, 2014 The Digital Madison Avenue

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we all know, and another life online, which so many of us are now enjoying. This new online lifestyle has attracted all sorts of people, both sane and mad, to Madison Avenue. […]

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