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Search Results for : Banking Mena

Industry
November 12, 2014 Right call

  Many financial institutions no longer want to harass random people over the phone – people whose numbers they’ve picked off a vast database of names. Instead, they want to refocus their energy and spending on talking to the “right customer” – the person who is in the market for their products and can meet […]

Industry
September 21, 2014 Grey Doha lands Barwa Bank Group account

  Following a competitive pitch, Grey Group MENA’s Doha office has won the Barwa Bank Group (Barwa Bank) account, one of the bigger Shari’a-compliant banks in Qatar. With this win, Grey was assigned all strategic communication activities for the bank; the agency will handle the organization’s overall marketing and branding strategies, working on its communications platform and positioning. ]“With the agency’s experience […]

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