Search Results for : B4U

The global pandemic had a major impact on the communications industry. Can it be salvaged and come out stronger?

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

  Entertainment and production studio Relativity Media and B4U, a leading Bollywood film and television network whose major shareholders include Lakshmi Mittal, Kishore Lulla, and Gokul Binani, announced a new joint venture that will leverage their combined expertise, relationships and resources to create and distribute entertainment and sports content in India that will span a […]

B4U Aflam, the Arabic-language Bollywood film channel, has announced the appointment of UM Dubai as its new media buying agency for the MENA region. B4U’s alliance with UM Dubai will not only help the network to grow in the MENA region, but will also help bring B4U Aflam closer to its target audience, the local Arabic population, […]