Search Results for : Awards

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Gaming has become one of the most profitable entertainment spaces in recent years but brands in the region have yet to dig into it. Why? Haven’t you heard? Since last September, French couture powerhouse Louis Vuitton has been designing outfits for Riot Games’ free-to-play video game League of Legends’ virtual characters. What’s more, Louis Vuitton […]

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled Gameloft for brands, a new identity that unifies all of its Gameloft Advertising Solutions services. The launch was marked with the release of an in-depth report on gamers and what they […]

By Lindsay Pattison, chief transformation officer, Group M Worldwide and Worldwide CEO, Maxus Global The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our industry. […]

By Ayman Jaber, founder, and ECD of INTEGR8  When it comes to industry awards, marketers often disagree on the significance of touting a crystal trophy. Some believe that the award is a testament to their creativity, effectiveness, and overall superiority. Others see it as nothing more than a fabricated PR gimmick that was most likely paid […]

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]

Spark*, Dubai-based creative agency that is part of the Publicity Network, was awarded two special awards this year at Cannes 2015. At the Cannes-affiliated event, “ACT Responsible Tributes,” Spark* took home a Special Tribute and a Human Rights Tribute Award. Spark* was awarded 2nd Favourite in the ‘Human Rights Tribute’ category for its TV commercial ‘Numbers,’ which […]

  Weber Shandwick has been named 2014 Global Agency of the Year by The Holmes Report. The firm’s innovative digital capabilities, including Mediaco, Weber Shandwick’s award-winning content publishing and distribution offering, were highlighted, as well as strong growth of the Middle East and North African operation (‘Weber Shandwick MENA’) among other geographic regions. Honourees are […]

Memac Ogilvy Public Relations, the Middle Eastern operation of Ogilvy PR, enjoys an unprecedented evening of success at the tenth annual EMEA region SABRE Awards on May 20, having received the Platinum Best in Show Award and the Best Middle East Campaign for Grohe’s “Green Mosque” campaign, as well as the Best Public Education Campaign with the King Khalid […]