Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]
By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]
Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.
French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]
UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]
Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful creative process is to always start with the end: know who you’re talking to and what your content is meant to achieve.
The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have on the way consumers select brands. WFA said in a statement that the partnership has been founded with Fast-Up Partners (FUP), in which the group has been created after […]
Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology and retail giant has itemized the growing cost of providing streaming services to consumers. In a filing with the Securities and Exchange Commission, the Seattle company said it spent $1.5 billion […]
Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]