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Search Results for : Audio

man
People
March 07, 2021
Leila Hamadeh : "Our Mission Is To Portray The Elegance, Power, and Beauty of The Arabic Language"
man
Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
People
February 23, 2021
MEPRA Learnings: the Bold and the Brave in the Podcast Market
man
People
February 15, 2021
What We Learned From The Latest State of Podcast Industry Report
man
People
February 15, 2021
Mullen Lowe Raises Awareness On a Grave Issue
man
Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
Industry
February 07, 2021
Netizency's Social Recap: January 2021 Updates
man
Industry
January 28, 2021
All Ears On Clubhouse
man
Industry
January 26, 2021
The Growth of Voice Search
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
People
December 31, 2020
What Will the Events Industry Look Like in 2021?
man
People
December 29, 2020
2021: What's Next After the Year of Streaming
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
Culture
November 01, 2020 Let's Experience… Something… Together
Communicate explores the world of ASMR, one of the Internet’s strangest audio-based trends, and looks at how brands are cashing in on it.
man
Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
man
Industry
October 04, 2020
Audio Marketing: Are You Ready to Talk the Walk?
Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Industry
August 26, 2020 It’s Sound Logic

By Sachin Mendonca, Strategy Director at Geometry MENA. Every brand is fighting for their share of attention online, against the backdrop of a limitless pool of exciting content that’s constantly growing. Yet, we find that the behavior of spending time around a single piece of content decreases by the minute. There’s simply too much [content] […]

OTT vs TV
Choueiri Group Deep Dives
August 26, 2020 Brands Can Now Get Behind Disney Soundtracks On Anghami

Anghami, the regions largest and most loved streaming service, announced today a new collaboration with The Walt Disney Company Middle East in which brands are able to reach millions of consumers through various branding and media solutions alongside hit Disney movie soundtracks.

Industry
August 18, 2020 Deezer It Like It Is

French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East. Mazen Abdallah, Director of Ad Sales MENAT at Deezer, explains what Deezer can bring to the region’s advertisers. What is the current shape of the audio marketing industry in MENA? Digital […]

Industry
July 27, 2020 How Podcast Network Amaeya Keeps Its Ear to the Ground

UAE-based podcast network Amaeya Media, launched in 2017, has become a key player in the region’s audio space, with 16 different shows and the UAE’s first audio-dedicated agency. Founder and CEO Chirag Desai explains how this industry is slowly but surely moving forward. In which markets are your podcasts listened to? We now have individual […]

Content
Choueiri Group Deep Dives
July 13, 2020 Music Streaming in MENA – Why It Matters to Be Local
First-of-its-kind research study on music streaming in the region to benefit brands and advertisers.
man
Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
Programmatic
Choueiri Group Deep Dives
May 18, 2020 Empowering the MENA Programmatic Ecosystem
Bruno Bianchini, Head of Global Partnerships MENA at Google, talks buying models, challenges, opportunities and solutions for a growing programmatic landscape in the region.
man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
A Tool to Remain Top-of-Mind
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
Content
Choueiri Group Deep Dives
January 28, 2020 Eyes on the Ball

Gregg Fray, Owner of Seven Media and Seven Studios, explains why the key to a successful creative process is to always start with the end: know who you’re talking to and what your content is meant to achieve.

Industry
June 19, 2019 WFA launches the Voice Coalition at Cannes Lions

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have on the way consumers select brands. WFA  said in a statement that the partnership has been founded with Fast-Up Partners (FUP), in which the group has been created after […]

Industry
April 27, 2019 Amazon Spent $1.7 Billion on Video and Music in Q1

Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology and retail giant has itemized the growing cost of providing streaming services to consumers. In a filing with the Securities and Exchange Commission, the Seattle company said it spent $1.5 billion […]

Industry
June 27, 2018 Can a podcast replace a radio show?

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]

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