Search Results for : Arabic Content

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent development in the media, entertainment and content development industries.  The inaugural ON.DXB will take place at the Sound Stages in Dubai Studio City from 21 – 23 November and will feature […]

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Starz Play achieved its multi million dollar vision by understanding what their customers wanted. Their niche of YouTube generation, that they targeted in MENA helped create a strategy unlike other similar providers. They provided paying streaming subscription as part of their mobile bill, empowering mobile phones, broadcasting Arabic content at the same time as local […]

By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search in Arabic, you’ll notice a significant difference in the search results compared to the same in English – both, from a quality and quantity perspective. With an estimated 420 million people around the world speaking Arabic and it being […]

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Starting off as a digital media blog by Pete Cashmore in 2005, Mashable quickly went on to gain international fame and was bought over by American publishing and digital company Ziff Davis in 2017. Back in 2015, the then executive director for EMEA at Mashable Ben Maher told Communicate, “The good thing about us [Mashable] […]

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

YouTube announced on Sunday the opening of the Middle East and North Africa’s first YouTube Space at Dubai Studio City, a facility dedicated to supporting the growing creator community in the MENA region by giving it access to a state of the art production space. The Dubai space marks the 10th such destination in the […]

By Naguib Toihiri, head of marketing, RBBi  In recent years, traveler behavior has shifted dramatically with the Internet, especially when it comes to booking a trip. The digital space is now considered by many to be the main arena where airlines, online travel agencies, travel bloggers and airline review sites compete with one another for […]

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it targets both parents and children and – unlike many other Arabic content platforms – offers different Arabic dialects. The content includes stories, songs and games. We spoke to Sarah Abdullah, founder, […]

Mnawar Jamil Shourakaa is the founder of and chief copywriter at CopyArabia. With over ten years of experience in both, English and Arabic copywriting now, Shourakaa set up the agency in 2014 as a solution to his – and perhaps this region’s – biggest issue of “poor Arabic communications”. “This has been happening for a […]

Turner, the parent company of CNN and the Cartoon Network has officially become a subscriber of OOXmonitor. “Acquiring the account of Turner, the parent company of CNN and the Cartoon Network, is a high profile win for OOX,” says Fouad Bedran, co-founder and managing director, OOX. “Turner is a key addition to the OOXmonitor international […]

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and […]