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Search Results for : Arabic Content

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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
man
People
December 29, 2020
2021: What's Next After the Year of Streaming
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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People
November 19, 2020
OSN Originals Aims to Celebrate Diversity Through Its Content
Industry
September 16, 2020 The Rise of Video Streaming In MENA

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region to study the SVOD trends during the period from January 2019 to May 2020. The study covered two key phases – the Covid-19 situation that led to a region-wide lockdown and […]

People
April 01, 2020 Putting Sharjah On the Map

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

People
March 16, 2020 Digital Tales

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV, Ramadan always is becoming a critical period for over-the-top (OTT) platforms. These fast-growing digital entertainment providers anticipate this time of year’s high viewership and the advertising boon that comes with it. […]

Industry
February 24, 2020 Understanding Arabic Content

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

man
Choueiri Group Deep Dives
Content
January 09, 2020
Content as a Customer Experience
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
Industry
November 05, 2019 Webedia Arabia, a New Arabic Media and Entertainment Powerhouse in the Region

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

Industry
September 23, 2019 ON.DXB For Media

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent development in the media, entertainment and content development industries.  The inaugural ON.DXB will take place at the Sound Stages in Dubai Studio City from 21 – 23 November and will feature […]

Industry
September 19, 2019 SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Industry
April 28, 2019 Starz Play $125 Million Strategy

Starz Play achieved its multi million dollar vision by understanding what their customers wanted. Their niche of YouTube generation, that they targeted in MENA helped create a strategy unlike other similar providers. They provided paying streaming subscription as part of their mobile bill, empowering mobile phones, broadcasting Arabic content at the same time as local […]

Industry
March 10, 2019 Top reasons why online Arabic content is key in your digital pursuits

By Léa Allam, social media account manager, Bruce Clay MENA After doing a quick Google search in Arabic, you’ll notice a significant difference in the search results compared to the same in English – both, from a quality and quantity perspective. With an estimated 420 million people around the world speaking Arabic and it being […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
November 28, 2018 Mashable comes to the Middle East

Starting off as a digital media blog by Pete Cashmore in 2005, Mashable quickly went on to gain international fame and was bought over by American publishing and digital company Ziff Davis in 2017. Back in 2015, the then executive director for EMEA at Mashable Ben Maher told Communicate, “The good thing about us [Mashable] […]

Industry
July 08, 2018 “It is unfair to say that digital is completely replacing TV”

By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media could one day overcome the investments on TV advertisements? Whoever thought back in that period that what was offered as a free of charge media to support paid traditional media, would […]

Industry
March 19, 2018 YouTube launches MENA’s first YouTube Space at Dubai Studio City

YouTube announced on Sunday the opening of the Middle East and North Africa’s first YouTube Space at Dubai Studio City, a facility dedicated to supporting the growing creator community in the MENA region by giving it access to a state of the art production space. The Dubai space marks the 10th such destination in the […]

Industry
January 31, 2018 Whitepaper: State of Search in the MENA airlines Industry

By Naguib Toihiri, head of marketing, RBBi  In recent years, traveler behavior has shifted dramatically with the Internet, especially when it comes to booking a trip. The digital space is now considered by many to be the main arena where airlines, online travel agencies, travel bloggers and airline review sites compete with one another for […]

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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
man
People
November 11, 2020
How Majid TV Is Developing Children Content in and for the Region
man
Choueiri Group Deep Dives
Content
January 09, 2020
The Future of Traditional Marketing
man
Choueiri Group Deep Dives
OTT vs TV
November 28, 2019
How Shahid Plans to Increase its Advertising Revenues
People
August 08, 2019 Creating The Platforms For Arab Comedians

By Sharvari Alape  Stand-up comedy is a global form of expression that provides a new space and stands away from other traditional means of connecting with societies. Comic form of expression is not new to the region; however, stand-up comedy has been around for two decades old, placing our region many years behind the world […]

Industry
October 29, 2017 A peek behind children’s Arabic content app MakookyWorld

Makooky World is a new Arabic content platform for children in the Middle East. The platform is unique in its offering in that it targets both parents and children and – unlike many other Arabic content platforms – offers different Arabic dialects. The content includes stories, songs and games. We spoke to Sarah Abdullah, founder, […]

Industry
September 02, 2015 Ericsson announces partnership with Image Nation Abu Dhabi

Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi. This comes after this year’s earlier announcement tying Ericsson with twofour54, another Abu Dhabi media outlet as part of a partnership that allows Ericsson to establish as a broadcast and media hub in Abu Dhabi. Ericsson will provide playout and […]

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